Creative Director | MCIM 2023-present
Executive Creative Director | Blink 2021-2023
Chief Creative Officer | Vicimus 2019-2021
VP, Creative Strategy | Vicimus 2017-2019
Chief Creative Officer | Dashboard 2015-2017
Associate Creative Director | Grey 2012-2015
Senior Art Director | Grey 2010-2012
Senior Art Director | Dashboard 2007-2010
Art Director, Designer, Illustrator, 3d Designer & Animator | Various Firms 2001-2006
- 20+ years In Creative & Leadership Roles
- 20+ years UX Research, Design, Planning & Information Architecture Experience
- 7+ years Product (SaaS) Design & Creative Lead Roles with 5 Automotive Tech SaaS shipped products
- Independent Artist & Illustrator since 2001 (www.toddlawson.com)
- UX Design Consulting & Mentoring since 2001 (www.minerthought.com)
- Previous Businesses Owned: 2 (Design group & Clothing Co.)
- Father of 2 twin daughters
- Past Experience in 3D
Awards & Accolades
2016 Cassies – Silver:Matching Message to Medium – GSK Snore Phone App
2015 Marketing Awards
2015 Applied Arts
2015 Advertising & Design Club Of Canada
2014 CMA Media Innovation Awards – Gold – GSK Snore Phone App
2014 Marketing Awards – Gold and Silver – GSK Snore Phone App
2013 ADCC Agency of the Year
2013 Cassies – Grand Prix + 2 Golds – Milk Carton 2.0
2013 Cannes – Mobile Lion Silver – ValuableCheckin.ca
2013 Cannes – OOH Media – Guinness Window Pints
2013 Marketing Awards – Gold social media, Marketing for good special selection
2013 One Show – 2 Silver Pencils – ValuableNetwork.ca
2013 Art Directors Club – ValuableNetwork.ca
2012 Tomorrow Awards ADC of NY – ValuableNetwork.ca
2012 Art Directors Club of Canada – Gold – ValuableNetwork.ca
2012 London International Awards – Gold and Silver – ValuableNetwork.ca
2012 Marketing Awards Bronze – OOH Non-Standard Format Single – Guinness Window Pints
2012 Applied Arts Interactive – Public Service/Charity (Non-Profit)- ValuableNetwork.ca
2012 Applied Arts Interactive – Pro Bono – Missing Children Society Search Tool
2012 Applied Arts Interactive – Social Media – ValuableNetwork.ca
2011 ADCC – Silver – Media Innovation – Global Mood Clock
2011 IAC – Best Marketing Interactive application
The FWA – 2011 – Mobile Site of the Day (April 15th) – Global Mood Clock Mobile App
The FWA – 2011 – Short list – Global Mood Clock Web-Site
Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital
The FWA – Shortlist 2010 3DToyota.ca
2009 Applied Arts Interactive Award – Hellmann’s eatrealeatlocal.ca Real Food Movement site
Unilever Global Award – Best Performance (internal) – Hellmann’s 09 Real Food Movement
2008 Applied Arts Award – H&R Block Facebook Campaign
Davey Silver Branding Award 2007 – Hellmann’s Eat For Real
American IllustrationApplied Arts Annual 2002
Applied Arts Annual 2003
2002 GXXi Graphic Exchange (bronze)2003
GXXi Graphic Exchange (bronze)
Sheridan Silver Medal
Brands, Speaking, Press & Skills
Brands I’ve Worked With…(partial list)
Abreva, AXE, Acura on Brant, AIDS Committee of Toronto, ATI, Atlanta Magazine, BlackBerry (RIM), Blu-Kote, Blue Ivy, Bombay Sapphire, Breathe Right, Bumper, Burlington Ribfest, Canadian AutoShow, Canadian Online Gamers Network, CDRS Hamilton, Corus, CosmoTV, Cruzan Rum, CCSC, Diageo, Dofasco, Débaufré, Eli Lilly Cymbalta (Pharama-depression), Elm Street Magazine, Enroute, Euroglass, Exclaim, Fortune Magazine, GSK, GloveboxCMS, Grape-Nuts, Great Grains, Guinness, Hellmann’s, H&R Block, Home Hardware, InBurlington, Independent School Association of Ontario, LCBO, Lexus of Oakville, Milk, Nissan Canada, Ontario Toyota Dealers Association, Ovarian Cancer Canada, Phaeton Automotive Group (6 Store Automotive Retail), Playtex (Health/Product – FemCare and InfantCare brands), POST Cereals, Pronamel, Sagicor General Insurance, Sensodyne, Scotiabank, SevenStar Sports, Shreddies Cereal, Sunlight Laundry, Suburban Ford (Retail Automotive), Sunveil Sunwear, St. George Apple Festival, Swiss Herbal (Pharma-vitamins), Target Canada, Toyota Canada, the Toronto Jewish Film Festival, Vaseline, Wrigely’s Juicy Fruit and W-Network (View larger list)
CHARITABLE CLIENTS SUPPORTED
Special Olympics, The Salvation Army, World Society For Protection of Animals, Missing Children Society of Canada, Ovarian Cancer Canada, Variety Children’s Charity.
Opening speaker at 2015 RGD Creative Directions Conference
Guest speaker at Sheridan College, 2004
Art Book Art of Todd Lawson: Vol.1
Art Book Art Of Todd Lawson: Visitors
Children’s Book Song Bird
In Burlington Magazine (7 issues)
Strategy Mob Magazine (2 issues)
AutoSuccess Magazine (1 issue)
Creative Direction & Strategy, Art Direction, Concepting, Branding, Design, Illustration, Social, Digital & Traditional Marketing, Writing (short form, long form, scripting)
Executive team Experience, Team and Departmental Management, Client Management, New Business Development, Internal Planning, Budgeting, Resource Management, Project management, SOWs, Estimates, Process Development and deployment
UI/UX Design, UX Research & Planning, UX Strategy, Wireframes, Information Architecture, Prototypes, User Testing, UX Documentation, BRDs, Roadmaps, Product Management
Interpersonal Skills, Public Speaking, Storytelling, Mentoring, Teaching
Predictive Index Profile
Scholar (read more)
Data Driven, analytical, Strong discipline and execution, Organized and thorough, Autonomous, Deliberate, Introspective, Task Oriented, Freedom from micromanagement
– Strategy Magazine | Creative Report card 2015 – ranked #15 Art Director in Canada- Strategy Magazine | Creative Report card 2014 – Top 10 Art Directors in Canada
Creative Director (April 2023- present) –UX, UI Design & Brand
MCIM by Fulcrum Collaborations
Glen Allen, Virginia (Remote in Canada)
Leading UX and UI Design with a bit of Brand oversight for data enterprise software MCIM.
Owner (October 2009- present) – UX & Information Architecture – Part Time
Key Brands Worked on: BluIvy, iWorkyWorky, EquoShift, Neighbourhood Coffee, Quantum Gelato, BlueKote, We Are Social Toronto (Social Advertising Pitches/New Business)
Executive Creative Director (November 2021 – April 2023)
Blink, Toronto, ON
Introduced key missing elements and steps to those processes, transitioned agency file storage to new platforms, introduced new company HR operations and staff review processes, reworked digital project process. This has included driving better planing with discover, research and BRD tools as well as developed a multi-year, multi-department staffing plan to scale with budgets.
Current clients include: Oceans Seafood (4 brands + Parent brand), Staples Canada, Variety BC Children’s Charity, Royal House of Medici, Epson Canada, Telus B2B, RBC Corporate, ZE and a variety of start ups.
Chief Creative Officer (March 2019 – October 2021)
VP, Creative Strategy (March 2017 – February 2019)
Vicimus, Toronto, ON
Over 7 years I oversaw the transition of an agency into a SaaS company, Helped guide multiple products to market and rebranded the parent company. Managing a UX & UI department for product and interactive development including software documentation, BRDs creation, Information Architecture, UI design, UX research and design, wireframe prototyping, high fidelity design, in-house marketing plans, software and parent company branding, trade shows, product launches and creative services.
Helped design, market and launch multiple SaaS products including Bumper, GloveboxCMS, Odometer, OnlineKars, RevUps
Helped brand, advertise and design for multiple clients: Strategy Mob Magazine/Community, Nissan Canada, Toyota Dealers Association, Canadian AutoShow, Vicimus (Company/SaaS Hero Brand), Phaeton Automotive Group (6 Store Retail Automotive Group), Suburban Ford (Automotive Retail Group)
Chief Creative Officer (March 2015 – March 2017)
Dashboard, Toronto, ON
Oversaw the creative department, new product innovations and day to day creative process at Dashboard. Worked with agency owner to transition company from 14 years in direct client advertising to product design and software development As a SaaS (Software as a service) firm. Lead Creative Product Design (UX/UI/Prototyping), research and innovation. Co-authored product plans and helped carry multiple products to launch.
Developed and led production of high quality print magazine Strategy Mob (30K circulation USA and Canada) From concept to finished issues. Including all creative direction, production management and brand creation with a small dedicated team. Overall all marketing, sale material design and trade-show material.
Associate Creative Director (December 2012 – February 2015)
Senior Art Director (April 2010 – November 2012)
Grey Advertising Canada/WPP, Toronto, ON
Led digital creative projects as agency’s Digital User Experience Lead and Associate Creative Director. Including Graphic Design, Architecture, wire-frame creation and BRD creation.
Created globally award winning advertising campaigns and designs for some of the biggest clients in the world. Ranked in the top 15 art directors in Canada twice (Strategy magazine Creative Report Card) and won over 50 advertising awards including multiple Cannes Lions.
Key Brands Worked On: Guinness (Art Director & Copywriter), Post Cereals (Grape Nuts, Shreddies, Honey Bunches Of Oats, Great Grains), GSK (Abreva, Breathe Right, Pronamel, Sensodyne), Missing Children Society Of Canada, Sagicor, Playtex, Scotia Bank, Target Canada (Retail Canadian Launch), T-Mobile (Tele-retail), HSBC, Bombay Sapphire, Cymbalta.
Senior Art Director (January 2007-March 2010)
Dashboard Brand Communications,
Toronto, ON (www.dashboard.ca)
Senior Art Director for interactive strategic digital agency Dashboard designing direct and digital experiences..
Key Brands Worked On: Unilever (AXE, Hellman’s), Cruzan Rum, Corus, CosmoTV, H&R Block, Home Hardware, LCBO, Milk, Ontario Toyota Dealers Association, Sunlight Laundry, Swiss Herbal, Toyota Canada, Vaseline, Wrigley’s Juicy Fruit, W Network.
Sheridan College Instructor (2006 Fall Semester)
Sheridan College, Oakville, ON
4th year Interpretive Illustration Instructor at Sheridan College in Oakville; working to educate and expand students horizons in multiple fields and industries. We covered hands-on development and implementation of projects outside of traditional illustration instruction to show alternate possibilities for the soon to be graduated.
Lead Art Director and Designer (February 2005-October 2006)
IN Burlington Magazine + Little Green Tree
Burlington, ON (www.littlegreentree.com)
Art direction and design of a quarterly 72 page regional magazine with a circulation of 20,000+. Design direction and development of approximately 75-100 projects annually including advertising, multi-page collateral design, new media and packaging design/illustration. Worked with editors, junior designers, publishers and sales department in team based and leadership environments.
Owner (August 2001 – July 2004)
Toy Twuk Studios
Multimedia development illustrations,graphic design, web site design, 2D and 3D computer animation, video game pre-production and character design.
2002 Advanced Illustration, Sheridan College (1yr Post-Grad)
2001 Illustration, Sheridan College (3yrs)
1999 Art Fundamentals, Sheridan College (1yr)
1996 Coral Shores High, Florida Keys
Fine Art Work
Since 2004 I have displayed and sold my work around the world with a focus on North America.
You can learn more about my artwork on my other site at toddlawson.com.