Chief Creative Officer | Vicimus 2019-Present
VP, Creative Strategy | Vicimus 2017-2019
Creative Director | Strategy Mob 2015-2017
Chief Creative Officer | Dashboard 2015-2017
Associate Creative Director | Grey 2012-2015
Senior Art Director | Grey 2010-2012
Senior Art Director | Dashboard 2007-2010
Art Director, Designer, Illustrator, 3d Artist & More | Various Firms 2001-2006
- 15+ years Agency-side & Client-side Creative & Leadership Roles
- 5 years Software (SaaS) Design & Creative Lead Roles
- Independent Artist & Illustrator since 2001 (www.toddlawson.com)
- Consulting & Mentoring since 2001 (www.minerthought.com)
- Previous Businesses Owned: 2 (Design group & Clothing Co.)
- Father of 2 twin daughters
Awards & Accolades
2016 Cassies – Silver:Matching Message to Medium – GSK Snore Phone App
2015 Marketing Awards
2015 Applied Arts
2015 Advertising & Design Club Of Canada
2014 CMA Media Innovation Awards – Gold – GSK Snore Phone App
2014 Marketing Awards – Gold and Silver – GSK Snore Phone App
2013 ADCC Agency of the Year
2013 Cassies – Grand Prix + 2 Golds – Milk Carton 2.0
2013 Cannes – Mobile Lion Silver – ValuableCheckin.ca
2013 Cannes – OOH Media – Guinness Window Pints
2013 Marketing Awards – Gold social media, Marketing for good special selection
2013 One Show – 2 Silver Pencils – ValuableNetwork.ca
2013 Art Directors Club – ValuableNetwork.ca
2012 Tomorrow Awards ADC of NY – ValuableNetwork.ca
2012 Art Directors Club of Canada – Gold – ValuableNetwork.ca
2012 London International Awards – Gold and Silver – ValuableNetwork.ca
2012 Marketing Awards Bronze – OOH Non-Standard Format Single – Guinness Window Pints
2012 Applied Arts Interactive – Public Service/Charity (Non-Profit)- ValuableNetwork.ca
2012 Applied Arts Interactive – Pro Bono – Missing Children Society Search Tool
2012 Applied Arts Interactive – Social Media – ValuableNetwork.ca
2011 ADCC – Silver – Media Innovation – Global Mood Clock
2011 IAC – Best Marketing Interactive application
The FWA – 2011 – Mobile Site of the Day (April 15th) – Global Mood Clock Mobile App
The FWA – 2011 – Short list – Global Mood Clock Web-Site
Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital
The FWA – Shortlist 2010 3DToyota.ca
2009 Applied Arts Interactive Award – Hellmann’s eatrealeatlocal.ca Real Food Movement site
Unilever Global Award – Best Performance (internal) – Hellmann’s 09 Real Food Movement
2008 Applied Arts Award – H&R Block Facebook Campaign
Davey Silver Branding Award 2007 – Hellmann’s Eat For Real
American IllustrationApplied Arts Annual 2002
Applied Arts Annual 2003
2002 GXXi Graphic Exchange (bronze)2003
GXXi Graphic Exchange (bronze)
Sheridan Silver Medal
Brands, Speaking, Press & Skills
Brands I’ve Worked With…(partial list)
Abreva, AXE, Acura on Brant, AIDS Committee of Toronto, ATI, Atlanta Magazine, BlackBerry (RIM), Blue-Kote, Bombay Sapphire, Breathe Right, Bumper, Burlington Ribfest, Canadian AutoShow, Canadian Online Gamers Network, CDRS Hamilton, Corus, CosmoTV, Cruzan Rum, CCSC, Diageo, Dofasco, Débaufré, Eli Lilly Cymbalta (Pharama-depression), Elm Street Magazine, Enroute, Euroglass, Exclaim, Fortune Magazine, GSK, GloveboxCMS, Grape-Nuts, Great Grains, Guinness, Hellmann’s, H&R Block, Home Hardware, InBurlington, Independent School Association of Ontario, LCBO, Lexus of Oakville, Milk, Nissan Canada, Ontario Toyota Dealers Association, Ovarian Cancer Canada, Playtex (Health/Product – FemCare and InfantCare brands), POST Cereals, Pronamel, Sagicor General Insurance, Sensodyne, Scotiabank, SevenStar Sports, Shreddies Cereal, Sunlight Laundry, Suburban Ford, Sunveil Sunwear, St. George Apple Festival, Swiss Herbal (Pharma-vitamins), Toyota Canada, the Toronto Jewish Film Festival, Vaseline, Wrigely’s Juicy Fruit and W-Network (View largerl list)
CHARITABLE CLIENTS SUPPORTED
Special Olympics, The Salvation Army, World Society For Protection of Animals, Missing Children Society of Canada, Ovarian Cancer Canada.
Opening speaker at 2015 RGD Creative Directions Conference
Guest speaker at Sheridan College, 2004
Art Book Art of Todd Lawson: Vol.1
Children’s Book Song Bird
In Burlington Magazine (7 issues)
Strategy Mob Magazine (2 issues)
AutoSuccess Magazine (1 issue)
Creative Direction & Strategy, Art Direction, Concepting, Branding, Design, Illustration, Social, Digital & Traditional Marketing, Writing (short form, long form, scripting)
Executive team Experience, Team and Departmental Management, Client Management, New Business Development, Internal Planning, Budgeting, Resource Management, Project management, SOWs, Estimates, Process Development and deployment
UI/UX, Wires, Architecture, Prototypes, User Testing, Documentation, BRDs, Product Development, Roadmaps
Interpersonal Skills, Public Speaking, Storytelling, Mentoring, Teaching
Predictive Index Profile
Scholar (read more)
Data Driven, analytical, Strong discipline and execution, Organized and thorough, Autonomous, Deliberate, Introspective, Task Oriented, Freedom from micromanagement
– Strategy Magazine | Creative Report card 2015 – ranked #15 Art Director in Canada- Strategy Magazine | Creative Report card 2014 – Top 10 Art Directors in Canada
Chief Creative Officer (Present)
VP, Creative Strategy (March 2017 – February 2019)
Vicimus, Toronto, ON
Manage the creative department for internal design, marketing, branding, Social for multiple software products and services as well as external creative vendor services. Directing concept and production of multiple ongoing Performance Marketing campaigns for Vicimus software solutions across a wide variety of channels with regular optimizations.
Managed UX & UI department for product and interactive development and software documentation.
Led all creative projects, conceptualized pitches and brand positioning, developed multiple marketing plans and led brainstorming sessions.
Managed creative service clients including the Canadian International Autoshow directly as well as worked with inter-department leads on dealer creative request services.
Occasional Global CCO for affiliate companies and partners as needed. Creative Director of Strategy Mob automotive content community brand.
Owner (October 2009- present) – Part Time Consulting
Creative UX & Branding services focused on innovative ideas In future-forward-looking industries.
Designing brands, creating advertising, communications, user experiences and interface designs for companies and platforms (software and product design) for aeronautics, space, advanced technologies, sciences, environmental agencies, marine, navigational, engineering, human improvement, human resource analytics, startups & exploration sectors. We design for tomorrow.
Miner Thought is grounded in a purpose of providing CRAFT + LOGIC. The idea that you need sound reason, strategy, insight and information to inform decisions. And that once you have that knowledge, you need to craft the hell out of its execution to connect with your audience (be they external, internal or investors).
Chief Creative Officer (March 2015 – March 2017)
Dashboard, Toronto, ON
Working as part Chief Creative Officer and Marketing department team overseeing the creative department, new product innovations and day to day creative process at Dashboard
Worked with owner to transition company from 14 years in direct client advertising to product design and software development As a SaaS (Software as a service) firm.
Developed and led production of high quality print magazine Strategy Mob (30K circulation USA and Canada) From concept to finished issues. Including all creative direction, production management and brand creation with a small dedicated team.
Associate Creative Director (December 2012 – February 2015)
Senior Art Director (April 2010 – November 2012)
Grey Advertising Canada/WPP, Toronto, ON
Led digital creative projects as agency’s Digital User Experience Lead and Associate Creative Director. Including Graphic Design, Architecture, wire-frame creation and BRD creation.
Provided clients and staff with interactive creative guidance, leadership, vision, inspiration, strategic planning and creative thinking to clients and fellow staff. With a heavy concentration on new technology possibilities, alternate thinking and engaging interactive content
Lead launch of rebrand for Grape-Nuts Cereal U.S.A. with a commercial filmed at 14,000+ feet on a glacier in Chile, brand positioning “What’s Your Mountain” campaign, multiple activations and shoots.
Created multiple award winning advertising campaigns and ideas including Breathe Right Snore App.
Senior Art Director (January 2007-March 2010)
Dashboard Brand Communications,
Toronto, ON (www.dashboard.ca)
Worked as Lead Senior Art Director with Copywriter partner and directly with Executive Creative director to create multiple award winning advertising campaigns and ideas for a large range of brands.
Guided Guinness beer through a new national Canadian brand TV spot (Art Direction and wrote the script) and created in-store and out of home companion creative assets which led Guinness to a 30% increase in sales in Canada that summer.
Launched The World’s Most Valuable Network – Missing Children Society of Canada campaign (Which helped in the safe return of 6 children within the first year of its launch and has been recognized internationally for over two dozen awards including Cannes, One Show Pencils, ADCC, Marketing, ADCNY Tomorrow Award, Marketing Innovation, London International among others).
Led all digital creative projects as agency digital lead on multiple brands and dozens of websites and digital activations.
Sheridan College Instructor (2006 Fall Semester)
Sheridan College, Oakville, ON
4th year Interpretive Illustration Instructor at Sheridan College in Oakville; working to educate and expand students horizons in multiple fields and industries. We covered hands-on development and implementation of projects outside of traditional illustration instruction to show alternate possibilities for the soon to be graduated.
Lead Art Director and Designer (February 2005-October 2006)
IN Burlington Magazine + Little Green Tree
Burlington, ON (www.littlegreentree.com)
Art direction and design of a quarterly 72 page regional magazine with a circulation of 20,000+. Design direction and development of approximately 75-100 projects annually including advertising, multi-page collateral design, new media and packaging design/illustration. Worked with editors, junior designers, publishers and sales department in team based and leadership environments.
Owner (August 2001 – July 2004)
Toy Twuk Studios
Multimedia development illustrations,graphic design, web site design, 2D and 3D computer animation, video game pre-production and character design.
EDUCATION (as if it matters…)
2002 Advanced Illustration, Sheridan College (1yr Post-Grad)
2001 Illustration, Sheridan College (3yrs)
1999 Art Fundamentals, Sheridan College (1yr)
1996 Coral Shores High, Florida Keys
Fine Art Work
Since 2004 I have displayed and sold my work around the world with a focus on North America. Recently I began to move into larger size paintings and more refined Pop Surrealism Fine Art.. You can learn more about my artwork on my other site at toddlawson.com.
Looking for artwork? If you are looking for Todd Lawson Fine Art please visit www.toddlawson.com.