Words

Articles on creative leadership, industry insights and creative process from someone with close to 20 years of hands on global and national marketing, technology and design experience.

The REAL you is infinitely more interesting.

A few years ago I took a few professional presentation courses and was told that I should lean into my natural insecurity against talking loudly or being aggressive and instead focus on being the calm, collected voice of reason in the boardroom. Here are some things I’ve learned along the way on how to find my own comfort zone…

ARTICLE: Art Direction Lipstick

Advice I gave today: “Sometimes the idea can be simple and the art direction direct. Too often good art directors bury good ideas with lipstick.” Lipstick on a pig. A saying that has been tracked back in written form as early as 1940’s when in a book by English Author Stella Gibbons Westwood. Though the idea …

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ARTICLE: Dealer & Designer

Dealer & Designer Article by Todd Lawson for Strategy Mob

Originally written and published in Strategy Mob Magazine, October 2015 – Issue 01 and also featured on their website. Your focus is on moving metal. A good relationship with your creative team will help you sell more. You have a great dealership. Good deals, too. But something is stopping people from coming through your doors.  I’m …

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ARTICLE: Strategy Magazine – Next Big Thing Contribution

Originally written and published in Strategy Magazine, September 2015  “Next Big Things” issue and also featured on their website. Automated creativity is changing a digital creative’s role. Universally accessible big data, app development and faster cross-platform server-side coding platforms have allowed us to work with more automated processes in real-time. Early systems are already letting …

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ARTICLE: UI Design: Eat it grid

But Google said so?!?!?? With the recent announcement from Google that sites with inaccessible mobile content will soon find themselves being effectively delisted in search – old mistakes are coming back to haunt us in the digital design.