Advertising & Marketing Leadership

Over 20 years in marketing creating work for almost every vertical and in every medium including digital, social, TV, radio, Apps, branding, OOH, experiential and experimental. Working as an Art Director, Designer, and Creative Director for global & national clients.

(A full archive of projects at the bottom of the page)


Select Agency-Side Projects

NEW BC Ambulance Campaign

NEW Millionnaires OOH AR Ads

NEW: Ocean’s Seafood 2023 Brand Platform & Launch Campaign

NEW: Staples Canada Nationwide Teacher Contest Campaign

GSK Breathe Right Snore App & Campaign

Cassie, CMA, Marketing Awards, One Show, ATOMIC Marketing Awards

Neighbourhood Coffee Packaging and Van Wrap Design Work

Missing Children Society of Canada
Milk Carton 2.0: Worlds Most Valuable Network

Multiple Cannes Lions, Cassie Grand Prix, Multiple One Shows, LIA , Multiple MIAs, ADC, Applied Arts Winner and more…

Missing Children Society of Canada
Worlds Most Valuable Check-In

Cannes Cyber Lion, One Show, Multiple MIAs Winner

Guinness Window Pints

Cannes Lion, Communication Arts and Marketing Award

Guinness Light Up Billboard
Missing Children “Arrow” 0:45

PSA spot created to drive awareness of the Most Valuable Check In App.

Guinness “Eventually You Get To Guinness” 0:30

Written & Art Directed Guinness brand repositioning spot.

GSK Breath Right “Snore App” 0:30

Cassie, CMA, Marketing Awards, ATOMIC Winner and more…

Grape-Nuts “What’s Your Mountain?” 0:30

U.S. Cereal brand relaunch with multiple spots and digital activations.

Grape-Nuts “The Odds” 0:60
Shreddies “Office” 0:30
Autoshow.ca (4+ years)

4 years of site management (UX, UI Design, Strategy, Development, Consultation), over 1m visitors and annual traffic increases.

Sagicor Drive Pal

Select Client-Side Projects

(“In-House” Creative Direction At Vicimus)

Odometer 2021 Launch Campaign
Selectrocide 2021 Social Campaign

Bumper Ads 2020 Campaign
Vicimus.com 2020 ReDesign

“Tear” – Bumper 2019 Campaign
A TON of In-House Video Projects

Strategy Mob Magazine

A Trojan horse marketing strategy. We created a multi-issue full automotive business magazine (22,000 circulation, North America) to discuss dealer strategies and market our products in ads.

Various Social Media & Sales Materials

Over 5 years of Social media creative management for Products and Master Brands at Vicimus and before that Dashboard.