Creative Direction, Brand Strategy & Integrated Campaigns
Before leading product design organizations and enterprise software initiatives, I spent more than 15 years creating brands, campaigns, digital experiences, and integrated marketing programs for some of Canada’s most recognized organizations.
My advertising career included leadership roles at Grey Canada, Vicimus, Dashboard, and Blink Creative Agency, where I helped build brands, launch products, create customer experiences, and lead multidisciplinary creative teams. Along the way the work earned recognition from Cannes Lions, One Show, Cassies, Marketing Awards, ADCC, Applied Arts, and numerous international industry programs.
While the channels and technologies have evolved, the fundamentals remain unchanged. Great products, great brands, and great customer experiences all begin with understanding people and solving meaningful problems.
Select Agency-Side Projects
The work below represents selected advertising, branding, experiential, digital, and integrated campaigns created throughout my agency and creative leadership career.
Cassie, CMA, Marketing Awards, One Show, ATOMIC Marketing Awards
Milk Carton 2.0: Worlds Most Valuable Network
Multiple Cannes Lions, Cassie Grand Prix, Multiple One Shows, LIA , Multiple MIAs, ADC, Applied Arts Winner and more…
Worlds Most Valuable Check-In
Cannes Cyber Lion, One Show, Multiple MIAs Winner
Cannes Lion, Communication Arts and Marketing Award
PSA spot created to drive awareness of the Most Valuable Check In App.
Written & Art Directed Guinness brand repositioning spot.
Cassie, CMA, Marketing Awards, ATOMIC Winner and more…
U.S. Cereal brand relaunch with multiple spots and digital activations.
4 years of site management (UX, UI Design, Strategy, Development, Consultation), over 1m visitors and annual traffic increases.
Select Client-Side Projects
(“In-House” Creative Direction At Vicimus)
A Trojan horse marketing strategy. We created a multi-issue full automotive business magazine (22,000 circulation, North America) to discuss dealer strategies and market our products in ads.
Over 5 years of Social media creative management for Products and Master Brands at Vicimus and before that Dashboard.