Working with the internal team at MCIM I expanded the brand into a detailed guideline with strategy, user persona, branding guide, marketing and design examples, and a brand archetype for the company.
MCIM Branding & Marketing Read More »
Redesign an outdated online portal for the British Columbia chapter of the Variety Children’s Charity.
Variety.bc.ca Redesign Read More »
Launching a simple, confident campaign that included GDN, Social, Transit Ads, Billboards and an AR experience.
Club Des Millionnaires AR Bus Shelter Read More »
A large effort to relaunch the Vicimus.com website as a better representation of our company, products, services and industry credentials.
WEBSITE: Vicimus.com Read More »
Agency: VicimusMy Project Role: Creative Direction / Client Lead Complete 2017 rebuild, 2018 updates, 2019 refresh and a 2020 tech and mobile enhancement of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase
WEBSITE: Autoshow.ca Read More »
MCSC launched the first-ever online search party, the ‘World’s Most Valuable Social Network’. They now had a way to alert the masses, but wanted to reach those most likely to report a sighting – people nearest to where and when a child went missing. The ‘World’s Most Valuable Check-In’ is a mobile tool that sends
CAMPAIGN: Worlds Most Valuable Check-In Read More »
The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms
CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network Read More »
Agency: Grey Canada/BirthPlace My Project Role: Lead Art Direction, design, UX The Made With Shreddies for Pencils Of Promise project is a Facebook project geared at raising money and awareness.
CAMPAIGN: Made With Shreddies Facebook Charity Read More »
Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program
CAMPAIGN: Playtex Dance-Off Read More »
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development
CAMPAIGN: Playtex Street Beat Contest Read More »
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development Took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville.
WEBSITE: Mommyville Read More »
Agency: Grey Canada Project Role: Lead Art Direction, Design Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms.
WEBSITE: Cymbalta Depression Hurts.ca Read More »
Agency: Grey Canada Project Role: Lead Art Direction, design, assorted illustrated elements How do you target a naturally shy and emotionally complicated customer like 13-17 year old girls with a brand and product that at that age is social poison? When Playtex Tampons approached Grey Canada asking for a way to do such a thing
CAMPAIGN: Playtex BFF Facebook Game and Fan Page Read More »
Agency:Dashboard Communications and Due NorthProject Role: CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation
3D: The LCBO 3D elephant Read More »
Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a
CAMPAIGN: Drive In Another Dimension: 3D Experience Read More »
Agency:Dashboard Communications Project Role: Lead Art Direction, Site Frame Work Redesign, Project Management
WEBSITE: RealToyota.ca Redesign Read More »
Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Awards/Recognition: Applied Arts Interactive Award – 2009 Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital
CAMPAIGN: Hellmann’s Real Food Movement Read More »
Agency: Dashboard (Digital), Dentsu (Traditional) Project Role: Lead Art Director, Designer, & Managed Production Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts.
WEBSITE: Toyota Canada More For You Promotion Read More »
Agency: Dashboard Communications Project Role: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Awards/Recognition: Applied Arts Interactive Media Award 2008 Category: Weblog/Social Networking
CAMPAIGN: H&R Block Calculatron Read More »
Agency:Dashboard Communications Project Role: Lead Art Director, Designer, Motion, 3D Design & Managed Production For the first quarter of 2009 much of my time was spent on developing a site refresh including a digital campaign for “What do you see?” on sunlightlaundry.ca. Focusing on bringing once buried content to the forefront and cleaning up the
WEBSITE: Sunlight Redesign and Stain Promotion Read More »
Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Streamlined the Canadian brand site for Hellmann’s to focus on very clean design and universal programming via CSS, HTML, Java, Database – no flash. The idea of the site is simple: an adjustable destination for the client to show 3 main focuses: recipes
WEBSITE: Hellmanns.ca redesign Read More »
Agency: Dashboard CommunicationsProject Role: Lead Art Direction, Design & Managed Production. Awards/Recognition:Davey Silver Award 2007 category: Branding
CAMPAIGN: Hellmann’s Desktop Garden Read More »