Todd Lawson Creative

I am a Creative director & art director with 20 years in Advertising, Marketing, Design, SaaS, Tech Innovation and Animation (2D/3D) with experience working as a hands-on creative and as a department head and executive team creative lead. As well as 5+ years in performance marketing direction and planning.

My true passion is thinking of creative ideas and inspiring other creatives to think big responsibly. I am constantly curious about telling the next story. My curiosity has garnered 50+ awards national and international for marketing, branding, illustration and design. As well as multiple top 15 Best Art Directors rankings in Strategy Magazine’s Creative Report Card. I also have over a decade of experience streamlining and creating company and department creative pipelines and processes to make departments more accountable and efficient – giving more time for creative thinking and production.

Career highlights include transforming an agency into a SaaS company (Dashboard acquired by Vicimus), helping lead Grey Canada to win ADCC Agency Of The Year, creating a social tool that assisted in the rescue of missing children (Missing Children Society), filming commercials everywhere from my office floor (Bumper) to a forest in Argentina (Guinness) to a 10,000+ foot glacier (Post Grape-Nuts).

Awards & Accolades: 50+ awards national and international for marketing, branding, illustration and design.

Creative Skills: Creative Direction & Strategy, Art Direction, Concepting, Branding, Design, Illustration, Social, Digital & Traditional Marketing, Writing (short form, long form, scripting), Performance marketing

Business Skills: Executive team Experience, Team and Departmental Management, Client Management, New Business Development, Internal Planning, Budgeting, Resource Management, Project management, SOWs, Estimates, Process Development and deployment

Information Skills: UI/UX, Wires, Architecture, Prototypes, User Testing, Documentation, BRDs, Product Development, Roadmaps

Social Skills: Interpersonal Skills, Public Speaking, Storytelling, Mentoring, Teaching

• Chief Creative Officer | Vicimus 2019-Present
• VP, Creative Strategy | Vicimus 2017-2019
• Creative Director | Strategy Mob 2015-2017
• Chief Creative Officer | Dashboard 2015-2017
• Associate Creative Director | Grey 2012-2015
• Senior Art Director | Grey 2010-2012
• Senior Art Director | Dashboard 2007-2010
• Art Director, Designer, Illustrator, 3d Artist &
• More | Various Firms 2001-2006

Clients/Brands I’ve helped: Abreva, AXE, Acura on Brant, AIDS Committee of Toronto, ATI, Atlanta Magazine, BlackBerry (RIM), Blue-Kote, Bombay Sapphire, Breathe Right, Bumper, Burlington Ribfest, Canadian AutoShow, Canadian Online Gamers Network, CDRS Hamilton, Corus, CosmoTV, Cruzan Rum, CCSC, Diageo, Dofasco, Débaufré, Eli Lilly Cymbalta (Pharama-depression), Elm Street Magazine, Enroute, Euroglass, Exclaim, Fortune Magazine, GSK, GloveboxCMS, Grape-Nuts, Great Grains, Guinness, Hellmann’s, H&R Block, Home Hardware, InBurlington, Independent School Association of Ontario, LCBO, Lexus of Oakville, Milk, Nissan Canada, Ontario Toyota Dealers Association, Ovarian Cancer Canada, Playtex (Health/Product – FemCare and InfantCare brands), POST Cereals, Pronamel, Sagicor General Insurance, Sensodyne, Scotiabank, SevenStar Sports, Shreddies Cereal, Sunlight Laundry, Suburban Ford, Sunveil Sunwear, St. George Apple Festival, Swiss Herbal (Pharma-vitamins), Toyota Canada, the Toronto Jewish Film Festival, Vaseline, Wrigely’s Juicy Fruit and W-Network (partial list)