Todd Lawson Creative

• Creative Director | MCIM 2023-present
• Executive Creative Director | Blink 2021-2023
• Chief Creative Officer | Vicimus 2019-2021
• VP, Creative Strategy | Vicimus 2017-2019
• Chief Creative Officer | Dashboard 2015-2017
• Associate Creative Director | Grey 2012-2015
• Senior Art Director | Grey 2010-2012
• Senior Art Director | Dashboard 2007-2010
• Art Director, Designer, Illustrator, 3d Designer/Animator & More | Various Firms 2001-2006

I have over 20 years of experience in Creative disciplines within design, advertising and product (SaaS) firms. this includes over 12 years of team and department leadership as well as over 7 years of hands-on product and software management. Skillsets include CX strategy, Personas, Journey Mapping, Documentation, User Interviews & Research, User Interfaces (UI), Information Architecture Mapping (IA) and User Experience Design (UX). Marketing skills include strategy, creative direction, art direction, design, copywriting, project management and people management.

I have brought 5 SaaS AutoTech Products to market. I also have extensive experience in process development, operations, UX documentation, creative strategy and user centric research. Beyond design and SaaS Product development I have helped to create globally adopted experiences, launched hundreds of websites and created award winning (Cannes, One Show, and more) brand and advertising campaigns.

I prefer a disciplined, analytical, data and user centric approach to problem solving and creative thinking that has served me well living between creativity and technology for the bulk of my career. This has garnered 50+ awards national and international for marketing, branding, illustration and design (including multiple Cannes Lions, One Show Pencils and more). As well as multiple top 15 Best Art Directors rankings in Strategy Magazine’s Creative Report Card.

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Awards & Accolades: 50+ awards national and international for marketing, branding, illustration and design.

Creative Skills: Creative Direction & Strategy, Art Direction, Concepting, Branding, Design, Illustration, Social, Digital & Traditional Marketing, Writing (short form, long form, scripting), Former 3D Character Designer & Animator

Business Skills: Executive team Experience, Team and Departmental Management, Client Management, New Business Development, Internal Planning, Budgeting, Resource Management, Project management, SOWs, Estimates, Process Development and deployment

Information Skills: UI/UX Design, UX Research & Planning, UX Strategy, Wireframes, Information Architecture, Prototypes, User Testing, UX Documentation, BRDs, Roadmaps, Product Management, Data Mapping, 3rd party data field flow mapping and requirement building – Read More

Social Skills: Interpersonal Skills, Public Speaking, Storytelling, Mentoring, Teaching

Predictive Index Profile: Scholar (read more)
Data Driven, analytical, Strong discipline and execution, Organized and thorough, Autonomous, Deliberate, Task Oriented.

Todd Lawson LinkedIN Profile
20+ Years of Creative Leadership, UX Design & Planning Expertise, Information Architecture

Clients/Brands I’ve helped: Abreva, AXE, Acura on Brant, AIDS Committee of Toronto, ATI, Atlanta Magazine, BlackBerry (RIM), Blu-Kote, Blue Ivy, Bombay Sapphire, Breathe Right, Bumper, Burlington Ribfest, Canadian AutoShow, Canadian Online Gamers Network, CDRS Hamilton, Corus, CosmoTV, Cruzan Rum, CCSC, Diageo, Dofasco, Débaufré, Eli Lilly Cymbalta (Pharama-depression), Elm Street Magazine, Enroute, Euroglass, Exclaim, Fortune Magazine, GSK, GloveboxCMS, Grape-Nuts, Great Grains, Guinness, Hellmann’s, H&R Block, Home Hardware, InBurlington, Independent School Association of Ontario, LCBO, Lexus of Oakville, Milk, Nissan Canada, Ontario Toyota Dealers Association, Ovarian Cancer Canada, Phaeton Automotive Group (6 Store Automotive Retail), Playtex (Health/Product – FemCare and InfantCare brands), POST Cereals, Pronamel, Sagicor General Insurance, Sensodyne, Scotiabank, SevenStar Sports, Shreddies Cereal, Sunlight Laundry, Suburban Ford (Retail Automotive), Sunveil Sunwear, St. George Apple Festival, Swiss Herbal (Pharma-vitamins), Target Canada, Toyota Canada, the Toronto Jewish Film Festival, Vaseline, Wrigely’s Juicy Fruit and W-Network (partial list)