Todd Lawson · Creative Professional Since 2001
Design Executive.
Product Designer.
Creative Leader.
For more than 20 years I’ve helped organizations create better products, stronger brands, and more meaningful customer experiences.
My career spans enterprise software, SaaS platforms, customer experience design, digital transformation, branding, advertising, and innovation. I’ve led product design initiatives for global financial institutions, built and transformed creative and product teams, launched software products, and created award-winning campaigns recognized by Cannes Lions, One Show, Cassies, and other international programs.
Today my focus is helping organizations align business goals, customer needs, and design strategy to create products and experiences that drive measurable results.
Selected Leadership Highlights
- 20+ years leading product design, customer experience, branding, advertising, and digital transformation initiatives.
- 13+ years of executive, departmental, and multidisciplinary team leadership experience.
- Teams of up to 10+ led across product design, creative, development, content, strategy, and marketing disciplines.
- Product, creative, development & marketing functions directed across agency, SaaS, and enterprise software environments.
- 2 million+ critical infrastructure assets managed by the enterprise clients I support, across global data center operations.
- 8 of the world’s top 10 banks and major global data center operators supported by product design initiatives I led.
- 150+ automotive dealership organizations across Canada on SaaS platforms I oversaw.
- Agency to SaaS Helped transform multiple organizations from traditional agency-service models into scalable SaaS and product-focused businesses.
- Products, brands & launches Built and launched new software products, customer experience initiatives, brands, and go-to-market programs.
- Rebrands & redesigns Led company rebrands, website redesigns, and customer experience transformations across multiple organizations.
- Global brands including Toyota, Nissan, Guinness, BlackBerry, Scotiabank, Target, GSK, Hellmann’s, and Home Hardware.
- 50+ national and international awards including Cannes Lions, One Show Silver Pencils, Cassies, Marketing Awards, ADCC, Applied Arts, CMA, and London International Awards.
Past Work
Nice Things Other People Say…
Todd Lawson is a “Swiss-Army-Knife” of creativity. Physical or digital, no matter, he can do it fast and he can do it very, very well. He is a Jack of all trades and a Master of all. Hire him, quick, you won’t regret it.
Glen Hunt | Ex CCO/CTO, V7/Cossette
Todd is a true talent, equal part user experience and idea minded he’s fluent in multiple communication languages.
Patrick Scissons | Co-Founder & CEO, The Ostrich Algorithm / Ex CCO, KBS/Grey/Syncapse/BBDO
He embodied all of his creative works characteristics while also being one of the most calm, cool and collected creatives that I’ve had the pleasure of working with.
Barry Hillier / Co-Founder & CIO At EquoShift / Former Owner/Founder At Dashboard
Todd is a talented senior creative that has incredible dedication and passion. His ability to understand the objectives and deliver relevant, exciting creative is outstanding.
Brian Steinhauser / Co-CEO / Discovery Loft
Todd is one of those rare creative professionals who not only produces beautiful and inspired design, but actively leads the process around it. He understands the sweet spot where business objectives and creative innovation intersect and is extremely adept at bringing fresh insights to the projects he works on.
Gayle Lunn / Partner / Rebelles Research
Todd’s strong leadership, communication and customer service skills were the reason this project was such a huge success for the AutoShow. It didn’t matter what the task or request was, he made it happen for us. We cannot thank him enough as he was a true pleasure to work with!
Stephanie Thompson | Manager, Marketing & Operations | Canadian International AutoShow
