Client-Side Projects (In-House At Vicimus)
(The Story of my client side and autoTech product work is at the bottom of this page)
Variety of video projects for everything from lead generation, product marketing, master brand awareness, industry tips and strategies and more. All produced in house.
Over 5 years of Social media creative management for Products and Master Brands at Vicimus and before that Dashboard.
A Trojan horse marketing strategy. We created a multi-issue full automotive business magazine (22,000 circulation, North America) to discuss dealer strategies and market our products in ads.
UX/UI Leadership (SaaS, Platforms, Software)
- Left Grey to Co-lead the complete transformation of Dashboard, his past agency, from a 16-year-old marketing firm into a Software SaaS Development Company, successfully selling it to tech firm Vicimus in under 2 years.
- Transitioned Creative and UX department when Dashboard was acquired by tech firm Vicimus.
- Led Vicimus Rebrand after being acquired
- Developed agile department processes and creative scrums
- Oversaw creative and UX teams in product development, creative services and all B2B marketing activities
- Developed and owned company marketing plan
- Created social calendar process, and directed team content creation and branding as well as media strategy experimentation