Guinness “Eventually You Get To Guinness” 0:60
Written & Art Directed Guinness brand repositioning spot.
CAMPAIGN DETAILS →Creative Direction, Brand Strategy & Integrated Campaigns
For more than 15 years I’ve created brands, campaigns, digital experiences and integrated marketing programs for some of Canada’s most recognized organizations — and I still do, alongside my product design work.
My creative leadership roles include Executive Creative Director at Blink, Chief Creative Officer at Vicimus and Dashboard, and Associate Creative Director at Grey Canada, where I built brands, launched products, created customer experiences and led multidisciplinary creative teams. The work has been recognized by Cannes Lions, One Show, Cassies, Marketing Awards, ADCC, Applied Arts and numerous international programs. Today I continue to take on brand, campaign, packaging and design work through Miner Thought.
While the channels and technologies have evolved, the fundamentals remain unchanged. Great products, great brands, and great customer experiences all begin with understanding people and solving meaningful problems.
Select Projects
The work below represents selected advertising, branding, experiential, digital, and integrated campaigns created throughout my agency, in-house and creative leadership career.
GSK Breathe Right Snore App & Campaign
Cassie, CMA, Marketing Awards, One Show, ATOMIC Marketing Awards
Grape-Nuts “What’s Your Mountain?” 0:30
U.S. Cereal brand relaunch with multiple spots and digital activations.
Missing Children Society of Canada Milk Carton 2.0: Worlds Most Valuable Network
Multiple Cannes Lions, Cassie Grand Prix, Multiple One Shows, LIA , Multiple MIAs, ADC, Applied Arts Winner and more…
Missing Children Society of Canada Worlds Most Valuable Check-In
Cannes Cyber Lion, One Show, Multiple MIAs Winner
