When I started to lead a creative team as Chief Creative Officer in Tech (SaaS) I had a LOT of preconceived notions about what my job was. I was mostly wrong most of the time. But I also learned a LOT over these past 5 years.
5 points from 5 years of managing Creative Teams in a SaaS Tech Firm. Read More »
With this article I wanted to specifically focus on examples and tips for ways to give direction without micromanaging the processes.
One Eye Open: Creative directing without being an overlord. Read More »
Originally Posted on LinkedIN. I’ve written multiple articles and had long discussions on having empathy for your client and your customer. It’s your understanding and ability to live in their shoes, fear their fears, feel their joys and try to get an idea of what they truly want that is the invaluable secret sauce you
ARTICLE: Make An Attempt To Care Less Read More »