My Project Role: Creative Director (In-House)
The Ask: Evolve a single logo and style sheet brand into a fully functioning modern brand.
The Solution: Working with the internal team at MCIM I expanded the brand into a detailed guideline with strategy, user persona, branding guide, marketing and design examples, and a brand archetype for the company. This also included a redesign of the company website to bring them into a more premium, category leading software platform.
Brand Guidelines:
Created a full brand guideline. Full Document and User Persona Work Available Upon Request Only.
2023 Website Screenshots:
A full website redesign was initiated including new content and customizable landing pages for campaigns.
Social Posts and Ads
