CAMPAIGN: AXE Cottage Contest

Agency: Dashboard Communications
Project Role:
Lead Art Direction, Design & Managed Production.

AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction to the male target of AXE girls feeling lonely at the cottage. Below is an example of one of the banners as well as additional slides from the micro site which featured smooth and subtle ongoing motion from the shadows to the moving clouds.