My Project Role: Creative Direction/UX/UI/Architecture/Documentation
VP, Creative Strategy : Todd Lawson
Design UI/UX: Shreya Sadhan
The Revenue Marketing Suite (RMS) was a large ambition product that incorporated a variety of other products into one marketing tool for dealers to schedule, create, execute and monitor their entire marketing and media plan. We spent close to 12 months developing the beta product before evolving much of the feature set into our flagship product Bumper (3.0 Release).