Variety.bc.ca Redesign
Redesign an outdated online portal for the British Columbia chapter of the Variety Children’s Charity.
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Digital
Club Des Millionnaires AR Bus Shelter
Launching a simple, confident campaign that included GDN, Social, Transit Ads, Billboards and an AR experience.
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Staples Teachers Campaign
The We (Heart) Teachers Contest drove students, teachers and parents across the nation to nominate their favourite teacher and tell us why.
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Oceans More Than A Can Campaign
Creating the More Than A Can platform for Oceans Seafood Canada.
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Odometer Launch Campaign
The Idea To promote the launch of a new I.T. Software solution that used both Managed Services and a subscription based reporting Dashboard called Odometer we created a series of explainer videos (Long form and feature focused cut downs with voice over) and motion graphic social posts. We also assisted in the UX design of
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SOCIAL CAMPAIGN: Selectrocide
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
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PRODUCT: Blu Ivy Platform
UX & UI design for an advanced data visualization & survey HR Brand Platform Blu Ivy that enabled companies to monitor the health of their brand culture.
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APP: iWorkyWorky
iWorkyWorky App Design work. Concept, UX & UI design of a mobile tool that helps people organize and focus their day.
SOCIAL CAMPAIGN: Bumper Co-Pilot
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
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CAMPAIGN: Bumper Ads “Directions” Brand Launch Campaign
To communicate the release of Bumper Ads we developed a campaign focused on how the new features drives customers to find dealerships like a GPS.
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WEBSITE: Vicimus.com
A large effort to relaunch the Vicimus.com website as a better representation of our company, products, services and industry credentials.
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APP: GSK Breathe Right Snore App
Breathe Right Nasal Strips are an adhesive strip that affixes to your nose, improving airflow through your nostrils. Previously marketed as a sports aid and nasal congestion reliever, one of its most persuasive product benefits is how it helps eliminate snoring.
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CAMPAIGN: Try Bumper “Tear”
Automotive retail lives in a 30 day cycle. So we launched a campaign to show them our product, Bumper, can help make that month easier, faster.
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Vicimus NADA 2019 – Marketing Plan
Expanding from the 2018 Whiteboard Concept, the 2019 creative for the NADA Conference & Expo…
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PRODUCT: Odometer
Agency: DashboardMy Project Role: Creative Direction/UX/UI Chief Creative Officer : Todd LawsonDesign UI/UX: Isabelle Santiago Odometer was an analytics engine that tracked engagement in multiple products that focused on simplified, dealer-specific stats and lead tracking. The tool came out of a direct need within Automotive Retail. Many dealers want stats and ways to track but find Google bloated and overly
CAMPAIGN: Vicimus NADA Whiteboard
Whiteboard inspired campaign which included booth design, marketing material, swag, communications and a website for 2018 Las Vegas NADA Expo…
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CAMPAIGN: Vicimus Auto-Advent Social
Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where
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BRANDING: Vicimus Rebrand
Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really
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WEBSITE: Autoshow.ca
Agency: VicimusMy Project Role: Creative Direction / Client Lead Complete 2017 rebuild, 2018 updates, 2019 refresh and a 2020 tech and mobile enhancement of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase
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PRODUCT: RevUps Asset Builder
Agency: Powered By DashboardMy Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd LawsonUX/Design: Elicia Durtnall, Isabelle SantiagoDevelopment: Kevin LangloisConcept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.
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PUBLISHING: Strategy Mob
Agency: Powered By Dashboard (Vicimus as of 2019)My Project Role: Creative Direction, contributor 2015 Launch Team:Chief Creative Officer / Contributor : Todd LawsonSenior Editor: Robin StevensonMagazine Design: Rosie Sobczuk, Jasmine LinWebsite Design: Isabelle SantiagoWebsite Development: Cody CollicottAdvertising Director: Barry HillierSocial And Events Director: Brent WeesPrinter: Manduck Media 2019 onwards: Strategy Mob was adjusted in 2019 to focus on digital content, podcasts
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CAMPAIGN: Sagicor Drive Pal
Campaign and content created for Sagicor DrivePal insurance that never ran but were fun to work on.
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CAMPAIGN: HSBC Business Awards
Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the
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CAMPAIGN: Worlds Most Valuable Check-In
MCSC launched the first-ever online search party, the ‘World’s Most Valuable Social Network’. They now had a way to alert the masses, but wanted to reach those most likely to report a sighting – people nearest to where and when a child went missing. The ‘World’s Most Valuable Check-In’ is a mobile tool that sends
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CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network
The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms
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CAMPAIGN: What’s Your Mountain? Digital
Agency: Grey Canada/BirthPlaceMy Project Role: Lead Art Direction, design, UX
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CAMPAIGN: Made With Shreddies Facebook Charity
Agency: Grey Canada/BirthPlace My Project Role: Lead Art Direction, design, UX The Made With Shreddies for Pencils Of Promise project is a Facebook project geared at raising money and awareness.
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CAMPAIGN: Playtex Dance-Off
Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program
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APP: Global Mood Clock Project
The project is a data-visualization experiment that currently exists as a website, desktop application (windows/MAC air App) and iphone Mobile Application/Andriod Mobile Application
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CAMPAIGN: Playtex Street Beat Contest
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development
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WEBSITE: Mommyville
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development Took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville.
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WEBSITE: Cymbalta Depression Hurts.ca
Agency: Grey Canada Project Role: Lead Art Direction, Design Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms.
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CAMPAIGN: Playtex BFF Facebook Game and Fan Page
Agency: Grey Canada Project Role: Lead Art Direction, design, assorted illustrated elements How do you target a naturally shy and emotionally complicated customer like 13-17 year old girls with a brand and product that at that age is social poison? When Playtex Tampons approached Grey Canada asking for a way to do such a thing
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PUB: Strategy Magazine Back Page AR Cloud
Agency: Grey CanadaProject Role: Lead Art Direction, Site Design, Print Ad Design. Illustration by Rene Zamic, In August 2010 Grey Canada was asked to do an editorial commentary in the industry respected Strategy Magazine’s Back Page. Wanting to focus on digital we decided to do not only the printed page but connect it to a
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3D: The LCBO 3D elephant
Agency:Dashboard Communications and Due NorthProject Role: CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation
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CAMPAIGN: Drive In Another Dimension: 3D Experience
Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a
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WEBSITE: RealToyota.ca Redesign
Agency:Dashboard Communications Project Role: Lead Art Direction, Site Frame Work Redesign, Project Management
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CAMPAIGN: Hellmann’s Real Food Movement
Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Awards/Recognition: Applied Arts Interactive Award – 2009 Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital
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WEBSITE: Toyota Canada More For You Promotion
Agency: Dashboard (Digital), Dentsu (Traditional) Project Role: Lead Art Director, Designer, & Managed Production Built in a whirlwind time line over August we developed an online concept to feature 6 key vehicles and offers with supporting facts.
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CAMPAIGN: H&R Block Calculatron
Agency: Dashboard Communications Project Role: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Awards/Recognition: Applied Arts Interactive Media Award 2008 Category: Weblog/Social Networking
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