CAMPAIGN: Made With Shreddies Facebook Charity

Agency: Grey Canada/BirthPlace
My Project Role: Lead Art Direction, design, UX

The Made With Shreddies for Pencils Of Promise project is a Facebook project geared at raising money and awareness. The program uses a pair of virtual schools made of thousands of individual Shreddies squares. For every square a user ads to the house Shreddies will donate $1 up to a maximum of $50,000. Enough to build and run 2 schools in underdeveloped countries for three years. We launched the program with Facebook banners and off site media buys.