My Project Role: Product Design & Research Lead (Internal) The Ask: During my time with MCIM (An asset management and critical maintenance platform for data centers and global banking firms built overtop of Salesforce) I have conducted dozens of discovery and research initiatives, developed a design system library, and been the sole lead product designer. The following […]
MCIM (Product Design & Research) Read More »
Working with the Quick Quote team on their first new product since their flagship Quick Quote Tire Management platform to design a net new seasonal tire ordering tool.
QQuote Tire Booker (Product Design) Read More »
Working with the internal team at MCIM I expanded the brand into a detailed guideline with strategy, user persona, branding guide, marketing and design examples, and a brand archetype for the company.
MCIM Branding & Marketing Read More »
Redesign an outdated online portal for the British Columbia chapter of the Variety Children’s Charity.
Variety.bc.ca Redesign Read More »
Launching a simple, confident campaign that included GDN, Social, Transit Ads, Billboards and an AR experience.
Club Des Millionnaires AR Bus Shelter Read More »
There are only 4,400 ambulance paramedics to respond to 4.9 million people in British Columbia. So we created the Sounding The Alarm campaign to help get the word out.
Sounding The Alarm with BC Ambulance Paramedics Campaign Read More »
The We (Heart) Teachers Contest drove students, teachers and parents across the nation to nominate their favourite teacher and tell us why.
Staples Teachers Campaign Read More »
Creating the More Than A Can platform for Oceans Seafood Canada.
Oceans More Than A Can Campaign Read More »
The Idea To promote the launch of a new I.T. Software solution that used both Managed Services and a subscription based reporting Dashboard called Odometer we created a series of explainer videos (Long form and feature focused cut downs with voice over) and motion graphic social posts. We also assisted in the UX design of
Odometer Launch Campaign Read More »
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
SOCIAL CAMPAIGN: Selectrocide Read More »
UX & UI design for an advanced data visualization & survey HR Brand Platform Blu Ivy that enabled companies to monitor the health of their brand culture.
PRODUCT: Blu Ivy Platform Read More »
iWorkyWorky App Design work. Concept, UX & UI design of a mobile tool that helps people organize and focus their day.
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
SOCIAL CAMPAIGN: Bumper Co-Pilot Read More »
To communicate the release of Bumper Ads we developed a campaign focused on how the new features drives customers to find dealerships like a GPS.
CAMPAIGN: Bumper Ads “Directions” Brand Launch Campaign Read More »
A large effort to relaunch the Vicimus.com website as a better representation of our company, products, services and industry credentials.
WEBSITE: Vicimus.com Read More »
The flagship Vicimus product, Bumper has grown to have a user base through out North America, Mexico, Brazil and is growing by the day…
CAMPAIGN: Vicimus Product Marketing (Various) Read More »
Agency: Grey CanadaMy Project Role: Lead Art Direction PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network – which has helped find missing children through the power of social media. The core concept being to leverage mobile and social media from the community to help law enforcement
CAMPAIGN: Missing Children Society of Canada PSA TV SPOT Read More »
Agency: Grey CanadaMy Project Role: Lead Art Direction, Copy Writing, Concept National TV Spot for Guinness to bring a summer campaign to life around the concept that as you mature you move from parties to good conversation and a good beer. Eventually, you get to Guinness.
CAMPAIGN: Guinness National TV Spot Read More »
Breathe Right Nasal Strips are an adhesive strip that affixes to your nose, improving airflow through your nostrils. Previously marketed as a sports aid and nasal congestion reliever, one of its most persuasive product benefits is how it helps eliminate snoring.
APP: GSK Breathe Right Snore App Read More »
Filmed in Chile over 3 days (which included a helicopter ride up to 14,000 feet) – These spots were part of a national US relaunch of Grape-Nuts Cereal (the oldest manufactured cereal in America) and New Grape-Nuts Fit.
CAMPAIGN: Grape-Nuts What’s Your Mountain? Read More »
The Odds 60Sec Film Featuring Sean Swarner. Building on year one of the Grape-Nuts What’s Your Mountain? campaign we took the brand from the Everest Hillary story to modern American mountain climber – Sean Swarner. Sean story is an amazing testament to achieving your goals and conquering your mountains. In Sean’s case those mountains are both physical and metaphorical.
CAMPAIGN: Grape-Nuts The Odds Read More »
Automotive retail lives in a 30 day cycle. So we launched a campaign to show them our product, Bumper, can help make that month easier, faster.
CAMPAIGN: Try Bumper “Tear” Read More »
OnlineKars is an automotive Auction platform based in the US that allows dealerships to quickly list and auction off vehicles on their lot directly to consumers rather than traditional dealer to dealer offloading.
PRODUCT: OnlineKars – Automotive Auction Platform Read More »
Expanding from the 2018 Whiteboard Concept, the 2019 creative for the NADA Conference & Expo…
Vicimus NADA 2019 – Marketing Plan Read More »
The flagship Vicimus product, Bumper has grown to have a user base through out North America, Mexico, Brazil and is growing by the day…
Used by hundreds of automotive dealerships across Canada as well as manufacturers Nissan and Toyota, Glovebox is a Content Management System (CMS) and Service based offering…
PRODUCT: Glovebox CMS Read More »
The Revenue Marketing Suite (RMS) was a large ambition product that incorporated a variety of other products into one marketing tool for dealers to schedule, create, execute and monitor their entire marketing and media plan…
PRODUCT: RMS – Revenue Marketing Suite Read More »
Agency: DashboardMy Project Role: Creative Direction/UX/UI Chief Creative Officer : Todd LawsonDesign UI/UX: Isabelle Santiago Odometer was an analytics engine that tracked engagement in multiple products that focused on simplified, dealer-specific stats and lead tracking. The tool came out of a direct need within Automotive Retail. Many dealers want stats and ways to track but find Google bloated and overly
Whiteboard inspired campaign which included booth design, marketing material, swag, communications and a website for 2018 Las Vegas NADA Expo…
CAMPAIGN: Vicimus NADA Whiteboard Read More »
Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where
CAMPAIGN: Vicimus Auto-Advent Social Read More »
Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really
BRANDING: Vicimus Rebrand Read More »
Agency: VicimusMy Project Role: Creative Direction / Client Lead Complete 2017 rebuild, 2018 updates, 2019 refresh and a 2020 tech and mobile enhancement of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase
WEBSITE: Autoshow.ca Read More »
Agency: Powered By DashboardMy Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd LawsonUX/Design: Elicia Durtnall, Isabelle SantiagoDevelopment: Kevin LangloisConcept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.
PRODUCT: RevUps Asset Builder Read More »
Agency: Powered By Dashboard (Vicimus as of 2019)My Project Role: Creative Direction, contributor 2015 Launch Team:Chief Creative Officer / Contributor : Todd LawsonSenior Editor: Robin StevensonMagazine Design: Rosie Sobczuk, Jasmine LinWebsite Design: Isabelle SantiagoWebsite Development: Cody CollicottAdvertising Director: Barry HillierSocial And Events Director: Brent WeesPrinter: Manduck Media 2019 onwards: Strategy Mob was adjusted in 2019 to focus on digital content, podcasts
PUBLISHING: Strategy Mob Read More »
Campaign and content created for Sagicor DrivePal insurance that never ran but were fun to work on.
CAMPAIGN: Sagicor Drive Pal Read More »
Pre-roll commercial for Shreddies Search for Goodness Community camapaign.
Shreddies TV Spot “Paperboy” Read More »
Launch spot for Shreddies Morning Break Snack Mix.
CAMPAIGN: Shreddies Morning Break Read More »
Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the
CAMPAIGN: HSBC Business Awards Read More »
MCSC launched the first-ever online search party, the ‘World’s Most Valuable Social Network’. They now had a way to alert the masses, but wanted to reach those most likely to report a sighting – people nearest to where and when a child went missing. The ‘World’s Most Valuable Check-In’ is a mobile tool that sends
CAMPAIGN: Worlds Most Valuable Check-In Read More »
The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms
CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network Read More »