Variety.bc.ca Redesign
Redesign an outdated online portal for the British Columbia chapter of the Variety Children’s Charity.
Work Work
Club Des Millionnaires AR Bus Shelter
Launching a simple, confident campaign that included GDN, Social, Transit Ads, Billboards and an AR experience.
Sounding The Alarm with BC Ambulance Paramedics Campaign
There are only 4,400 ambulance paramedics to respond to 4.9 million people in British Columbia. So we created the Sounding The Alarm campaign to help get the word out.
Staples Teachers Campaign
The We (Heart) Teachers Contest drove students, teachers and parents across the nation to nominate their favourite teacher and tell us why.
Odometer Launch Campaign
The Idea To promote the launch of a new I.T. Software solution that used both Managed Services and a subscription based reporting Dashboard called Odometer we created a series of explainer videos (Long form and feature focused cut downs with voice over) and motion graphic social posts. We also assisted in the UX design of …
SOCIAL CAMPAIGN: Selectrocide
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
PRODUCT: Blu Ivy Platform
UX & UI design for an advanced data visualization & survey HR Brand Platform Blu Ivy that enabled companies to monitor the health of their brand culture.
APP: iWorkyWorky
iWorkyWorky App Design work. Concept, UX & UI design of a mobile tool that helps people organize and focus their day.
SOCIAL CAMPAIGN: Bumper Co-Pilot
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
CAMPAIGN: Bumper Ads “Directions” Brand Launch Campaign
To communicate the release of Bumper Ads we developed a campaign focused on how the new features drives customers to find dealerships like a GPS.
WEBSITE: Vicimus.com
A large effort to relaunch the Vicimus.com website as a better representation of our company, products, services and industry credentials.
CAMPAIGN: Vicimus Product Marketing (Various)
The flagship Vicimus product, Bumper has grown to have a user base through out North America, Mexico, Brazil and is growing by the day…
CAMPAIGN: Missing Children Society of Canada PSA TV SPOT
Agency: Grey CanadaMy Project Role: Lead Art Direction PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network – which has helped find missing children through the power of social media. The core concept being to leverage mobile and social media from the community to help law enforcement …
CAMPAIGN: Missing Children Society of Canada PSA TV SPOT Read More »
CAMPAIGN: Guinness National TV Spot
Agency: Grey CanadaMy Project Role: Lead Art Direction, Copy Writing, Concept National TV Spot for Guinness to bring a summer campaign to life around the concept that as you mature you move from parties to good conversation and a good beer. Eventually, you get to Guinness.
APP: GSK Breathe Right Snore App
Breathe Right Nasal Strips are an adhesive strip that affixes to your nose, improving airflow through your nostrils. Previously marketed as a sports aid and nasal congestion reliever, one of its most persuasive product benefits is how it helps eliminate snoring.
CAMPAIGN: Grape-Nuts What’s Your Mountain?
Filmed in Chile over 3 days (which included a helicopter ride up to 14,000 feet) – These spots were part of a national US relaunch of Grape-Nuts Cereal (the oldest manufactured cereal in America) and New Grape-Nuts Fit.
CAMPAIGN: Grape-Nuts The Odds
The Odds 60Sec Film Featuring Sean Swarner. Building on year one of the Grape-Nuts What’s Your Mountain? campaign we took the brand from the Everest Hillary story to modern American mountain climber – Sean Swarner. Sean story is an amazing testament to achieving your goals and conquering your mountains. In Sean’s case those mountains are both physical and metaphorical.
CAMPAIGN: Try Bumper “Tear”
Automotive retail lives in a 30 day cycle. So we launched a campaign to show them our product, Bumper, can help make that month easier, faster.
PRODUCT: OnlineKars – Automotive Auction Platform
OnlineKars is an automotive Auction platform based in the US that allows dealerships to quickly list and auction off vehicles on their lot directly to consumers rather than traditional dealer to dealer offloading.
Vicimus NADA 2019 – Marketing Plan
Expanding from the 2018 Whiteboard Concept, the 2019 creative for the NADA Conference & Expo…
PRODUCT: Bumper
The flagship Vicimus product, Bumper has grown to have a user base through out North America, Mexico, Brazil and is growing by the day…
PRODUCT: Glovebox CMS
Used by hundreds of automotive dealerships across Canada as well as manufacturers Nissan and Toyota, Glovebox is a Content Management System (CMS) and Service based offering…
PRODUCT: RMS – Revenue Marketing Suite
The Revenue Marketing Suite (RMS) was a large ambition product that incorporated a variety of other products into one marketing tool for dealers to schedule, create, execute and monitor their entire marketing and media plan…
PRODUCT: Odometer
Agency: DashboardMy Project Role: Creative Direction/UX/UI Chief Creative Officer : Todd LawsonDesign UI/UX: Isabelle Santiago Odometer was an analytics engine that tracked engagement in multiple products that focused on simplified, dealer-specific stats and lead tracking. The tool came out of a direct need within Automotive Retail. Many dealers want stats and ways to track but find Google bloated and overly …
CAMPAIGN: Vicimus NADA Whiteboard
Whiteboard inspired campaign which included booth design, marketing material, swag, communications and a website for 2018 Las Vegas NADA Expo…
CAMPAIGN: Vicimus Auto-Advent Social
Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where …
BRANDING: Vicimus Rebrand
Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really …
WEBSITE: Autoshow.ca
Agency: VicimusMy Project Role: Creative Direction / Client Lead Complete 2017 rebuild, 2018 updates, 2019 refresh and a 2020 tech and mobile enhancement of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase …
PRODUCT: RevUps Asset Builder
Agency: Powered By DashboardMy Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd LawsonUX/Design: Elicia Durtnall, Isabelle SantiagoDevelopment: Kevin LangloisConcept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.
PUBLISHING: Strategy Mob
Agency: Powered By Dashboard (Vicimus as of 2019)My Project Role: Creative Direction, contributor 2015 Launch Team:Chief Creative Officer / Contributor : Todd LawsonSenior Editor: Robin StevensonMagazine Design: Rosie Sobczuk, Jasmine LinWebsite Design: Isabelle SantiagoWebsite Development: Cody CollicottAdvertising Director: Barry HillierSocial And Events Director: Brent WeesPrinter: Manduck Media 2019 onwards: Strategy Mob was adjusted in 2019 to focus on digital content, podcasts …
CAMPAIGN: Sagicor Drive Pal
Campaign and content created for Sagicor DrivePal insurance that never ran but were fun to work on.
Shreddies TV Spot “Paperboy”
Pre-roll commercial for Shreddies Search for Goodness Community camapaign.
CAMPAIGN: HSBC Business Awards
Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the …
CAMPAIGN: Worlds Most Valuable Check-In
MCSC launched the first-ever online search party, the ‘World’s Most Valuable Social Network’. They now had a way to alert the masses, but wanted to reach those most likely to report a sighting – people nearest to where and when a child went missing. The ‘World’s Most Valuable Check-In’ is a mobile tool that sends …
CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network
The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms …
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CAMPAIGN: What’s Your Mountain? Digital
Agency: Grey Canada/BirthPlaceMy Project Role: Lead Art Direction, design, UX
CAMPAIGN: Abreva National TV Spot
National TV Spot for Abreva Cold Sore Medication. GSK used this spot for multiple years with reoccurring media buys annually each spring.
CAMPAIGN: Guinness Light Up
Creative Director: Glen Hunt Art Director:Todd Lawson Copy Writer: Glen Hunt During the evening commute home this billboard would light up with a glowing, dimensional pint on the Gardiner Expressway in Toronto.