Working with the internal team at MCIM I expanded the brand into a detailed guideline with strategy, user persona, branding guide, marketing and design examples, and a brand archetype for the company.
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Launching a simple, confident campaign that included GDN, Social, Transit Ads, Billboards and an AR experience.
Club Des Millionnaires AR Bus Shelter Read More »
My Role: Creative Direction, Design Updating packaging and vehicle wrap designs for Toronto based DTC Start-up Neighbourhood Coffee. The design was meant to be bold and lean into the community with a line based illustration of the city skyline. The line is continuous showing unity and the connection from community to community within the city.
Neighbourhood Coffee packaging and vehicle wrap Read More »
Expanding from the 2018 Whiteboard Concept, the 2019 creative for the NADA Conference & Expo…
Vicimus NADA 2019 – Marketing Plan Read More »
Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really
BRANDING: Vicimus Rebrand Read More »
Agency: Powered By Dashboard (Vicimus as of 2019)My Project Role: Creative Direction, contributor 2015 Launch Team:Chief Creative Officer / Contributor : Todd LawsonSenior Editor: Robin StevensonMagazine Design: Rosie Sobczuk, Jasmine LinWebsite Design: Isabelle SantiagoWebsite Development: Cody CollicottAdvertising Director: Barry HillierSocial And Events Director: Brent WeesPrinter: Manduck Media 2019 onwards: Strategy Mob was adjusted in 2019 to focus on digital content, podcasts
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Campaign and content created for Sagicor DrivePal insurance that never ran but were fun to work on.
CAMPAIGN: Sagicor Drive Pal Read More »
Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the
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Creative Director: Glen Hunt Art Director:Todd Lawson Copy Writer: Glen Hunt During the evening commute home this billboard would light up with a glowing, dimensional pint on the Gardiner Expressway in Toronto.
CAMPAIGN: Guinness Light Up Read More »
Creative Director: Patrick Scissons Art Director:Todd Lawson Leading up to the St. Patrick’s day weekend we created ambient window Guinness Pints in downtown Toronto’s business district.
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Agency: Grey CanadaProject Role: Lead Art Direction, Site Design, Print Ad Design. Illustration by Rene Zamic, In August 2010 Grey Canada was asked to do an editorial commentary in the industry respected Strategy Magazine’s Back Page. Wanting to focus on digital we decided to do not only the printed page but connect it to a
PUB: Strategy Magazine Back Page AR Cloud Read More »
Project Role: Lead Art Director, Designer & Managed Production
PUB: IN Burlington Magazine Covers Read More »
Project Role: Lead Art Director, Designer & Managed Production For 2 years I ran the redesign of InBurlington Magazine from a local newspaper issued by city hall to a high quality lifestyle magazine. A 72 page regional magazine with a circulation of 20,000. Worked with editors, junior designers, publishers and sales department in team based
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