CAMPAIGN: What’s Your Mountain? Digital

Agency: Grey Canada/BirthPlace
My Project Role: Lead Art Direction, design, UX

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
Copy/Social Content Writers: Dave Barber, Marshneill Abraham
ACD / Art Director: Todd Lawson
Designers: Todd Lawson, Richard Dao
Director of Technology John Breton
Developer: Daryl Brewer
Digital Producer: Jay Gammy

A few select screen from the digital side of a national US relaunch of Grape-Nuts Cereal (the oldest manufactered cereal in America) and New Grape-Nuts Fit. The concept revolved around the fact that Sir Edmund Hillary – who was part of the first team to conquer Mount Everest in 1953 and one half of a climb team where were the first to summit – did so with Grape-Nuts in his pocket.