CampaignDigital · Grape-Nuts
What’s Your Mountain? Digital
- Agency
- Grey Canada & BirthPlace
- Project Type
- Campaign
- My Role
- Associate Creative Director
- My Contributions
- Lead Art Direction, design, UX
Overview
A few select screen from the digital side of a national US relaunch of Grape-Nuts Cereal (the oldest manufactered cereal in America) and New Grape-Nuts Fit. The concept revolved around the fact that Sir Edmund Hillary – who was part of the first team to conquer Mount Everest in 1953 and one half of a climb team where were the first to summit – did so with Grape-Nuts in his pocket.
