CampaignDigital · Print, OOH & Publishing · Sagicor
Sagicor Drive Pal
- Agency
- Grey Canada
- My Project Role
- Art Direction/
ACD - Executive Creative Director
- Patrick Scissons
- CD / Copy Writer
- James Ansley
- ACD / Art Director
- Todd Lawson,
- Designer
- Troy Geoghegan
- Photographer
- Matt Barnes
Overview
A series of print ads for Sagicor Insurance “Drive Pal” automotive app that tracked and rewarded good drivers with better insurance rates. The campaign was based around the idea that professionals that benefits from bad drivers and car accidents were sad from the lack of issues due to Sagicor Car Insurance.
Work included Print ads, brochures, logo design and general branding.
Tri-Fold Brochure Design and art direction
Website campaigns and content.
Animated online video
