CAMPAIGN: Sagicor Drive Pal

Agency: Grey Canada
My Project Role: Art Direction/ACD

Executive Creative Director: Patrick Scissons
CD / Copy Writer: James Ansley
ACD / Art Director: Todd Lawson,
Designer: Troy Geoghegan
Photographer: Matt Barnes

A series of print ads for Sagicor Insurance “Drive Pal” automotive app that tracked and rewarded good drivers with better insurance rates. The campaign was based around the idea that professionals that benefits from bad drivers and car accidents were sad from the lack of issues due to Sagicor Car Insurance.

Work included Print ads, brochures, logo design and general branding.

Tri-Fold Brochure Design and art direction

Website campaigns and content.

Animated online video

Logo Design