CampaignCommercials & Video · Missing Children
Missing Children Society of Canada PSA TV SPOT
- Agency
- Grey Canada
- My Project Role
- Lead Art Direction
- Executive Creative Director
- Patrick Scissons
- CD / Copy Writer
- James Ansley
- ACD / Art Director
- Todd Lawson
- Director
- Jonathan Bensimon
- Producer
- Lisa Smith
- Production Co.
- Spy Films
- Editing
- Rooster/
Alter Ego - Audio
- Eggplant
Overview
PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network – which has helped find missing children through the power of social media.
The core concept being to leverage mobile and social media from the community to help law enforcement locate missing children. The spot was developed as a :30 second for broadcast and a :45 second for online to help encourage sign up and awareness.
The spot was also rolled out with a print ad campaign that featured the hero child actress in a frame from the final shot for International Missing Children’s Day.