Staples Teachers Campaign
The We (Heart) Teachers Contest drove students, teachers and parents across the nation to nominate their favourite teacher and tell us why.
Commercials & Video
Odometer Launch Campaign
The Idea To promote the launch of a new I.T. Software solution that used both Managed Services and a subscription based reporting Dashboard called Odometer we created a series of explainer videos (Long form and feature focused cut downs with voice over) and motion graphic social posts. We also assisted in the UX design of …
SOCIAL CAMPAIGN: Selectrocide
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
SOCIAL CAMPAIGN: Bumper Co-Pilot
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
CAMPAIGN: Bumper Ads “Directions” Brand Launch Campaign
To communicate the release of Bumper Ads we developed a campaign focused on how the new features drives customers to find dealerships like a GPS.
WEBSITE: Vicimus.com
A large effort to relaunch the Vicimus.com website as a better representation of our company, products, services and industry credentials.
CAMPAIGN: Missing Children Society of Canada PSA TV SPOT
Agency: Grey CanadaMy Project Role: Lead Art Direction PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network – which has helped find missing children through the power of social media. The core concept being to leverage mobile and social media from the community to help law enforcement …
CAMPAIGN: Missing Children Society of Canada PSA TV SPOT Read More »
CAMPAIGN: Guinness National TV Spot
Agency: Grey CanadaMy Project Role: Lead Art Direction, Copy Writing, Concept National TV Spot for Guinness to bring a summer campaign to life around the concept that as you mature you move from parties to good conversation and a good beer. Eventually, you get to Guinness.
APP: GSK Breathe Right Snore App
Breathe Right Nasal Strips are an adhesive strip that affixes to your nose, improving airflow through your nostrils. Previously marketed as a sports aid and nasal congestion reliever, one of its most persuasive product benefits is how it helps eliminate snoring.
CAMPAIGN: Grape-Nuts What’s Your Mountain?
Filmed in Chile over 3 days (which included a helicopter ride up to 14,000 feet) – These spots were part of a national US relaunch of Grape-Nuts Cereal (the oldest manufactured cereal in America) and New Grape-Nuts Fit.
CAMPAIGN: Grape-Nuts The Odds
The Odds 60Sec Film Featuring Sean Swarner. Building on year one of the Grape-Nuts What’s Your Mountain? campaign we took the brand from the Everest Hillary story to modern American mountain climber – Sean Swarner. Sean story is an amazing testament to achieving your goals and conquering your mountains. In Sean’s case those mountains are both physical and metaphorical.
CAMPAIGN: Try Bumper “Tear”
Automotive retail lives in a 30 day cycle. So we launched a campaign to show them our product, Bumper, can help make that month easier, faster.
VIDEO: Vicimus Social Videos
Various animations and videos created in-house for Vicimus and Dashboard for use in B2B marketing and social media.
Shreddies TV Spot “Paperboy”
Pre-roll commercial for Shreddies Search for Goodness Community camapaign.
CAMPAIGN: Abreva National TV Spot
National TV Spot for Abreva Cold Sore Medication. GSK used this spot for multiple years with reoccurring media buys annually each spring.
CAMPAIGN: Hellmann’s Digital Taste Test
In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign.
