PRODUCT: Odometer

Agency: Dashboard
My Project Role: Creative Direction/UX/UI

Chief Creative Officer : Todd Lawson
Design UI/UX: Isabelle Santiago

Odometer was an analytics engine that tracked engagement in multiple products that focused on simplified, dealer-specific stats and lead tracking. The tool came out of a direct need within Automotive Retail. Many dealers want stats and ways to track but find Google bloated and overly complicated for what they need to know.

In 2018 This software was discontinued after Dashboard was acquired by Vicimus..
We relaunched the name/brand on a new SaaS software in 2021. Odometer 2021 is an I.T. Call Tracking Dashboard linked to Vicimus Managed I.T. services. See the launch campaign here.

The Odometer dashboard aggregated data from a variety fo sources and displayed key information for their needs in a clean and modular system. Combining inventory, leads, site traffic (with integration from Google or direct from a Glovebox Site) and active campaigns – it was a one-stop-shop for a business.

Information Architecture (IA Flow) Example:

Odometer Macro user Flow