Project Role: Lead Art Director, Designer, Motion, 3D Design & Managed Production
For the first quarter of 2009 much of my time was spent on developing a site refresh including a digital campaign for “What do you see?” on sunlightlaundry.ca. Focusing on bringing once buried content to the forefront and cleaning up the home page to be purely activation focused – the site relaunched in March. The project broke down into two distance areas: the Activity/Stain Modules – which housed over a hundred combined tips and articles on how to remove stains and activities for every occasion in a clean, concise and organized format – and the What do you see?” promotion – which featured a series of CGI animations with interactivity to deliver a fresh new site. To add to user engagement the abilities to rate, comment, email and print the Activities and Stain Tips where also included.
I had the chance to delve back into my 3D CGI roots for this one and modeled/designed the washing machine myself in Maya. CGI animation and sound were developed by motion artist Dave Zak in a very collaborative effort. I was Excited to deliver a fully developed update of this size in a relatively short time span.