Social CampaignBumper · Commercials & Video · Digital
Bumper Co-Pilot
- Agency
- Vicimus
- Project Type
- Social Campaign
- My Role
- Chief Creative Officer, UX and Creative Lead
- My Contributions
- Creative Direction, Art Direction, Design
The Idea
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency. Targeting smaller dealers who don’t have internal marketing departments or groups that are too busy to manage their own marketing plans, the Bumper Co-Pilot is there to do the heavy lifting every step of the way in every department.
How it worked
We created a series of animated graphics while in Covid19 Lock down and a splash page that were promoted through out our Vicimus Social Channels depicting the Bumper Co-Pilot shadowing various dealership staff.
Launch Phase Social Content and Vanity URL
Animated Social Posts
