My Project Role: Creative Direction
VP, Creative Strategy : Todd Lawson
Design/Branding: Richard Dao
UX/UI Site Design: Rosie Sobczuk
Concept: Barry Hillier, Todd Lawson, Richard Dao
In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really only had a logo and a basic site and a concept behind the name “Veni Vidi Veci” translating into “”I came; I saw; I conquered”
Out of this exploration and a lot of concept exploration cam the concept of ALL IN. The concept of “All-In” is the philosophy of Vicimus which is made up of a very wide variety of creative minds, technologists, developers, marketers and subject matter experts who with their clients believe in an all hands on deck vision. Vicimus like the software they make believe in an open dialogue for all to step in and help and putting everything into each step to create success driven results through technology with people at the heart of why they are special.
This was also to help expand the “I came, I saw, I conquered” to a broader “We came, We Saw, We conquered” sensibility.
This translates right down to the logo itself Designed by Richard Dao that combines all the letters of the name into a single unified symbol that still has intentional divisions on colour for diversity and variety.
Still early in the brand life cycle it continues to evolve and grow.
Vicimus Brand “Coming Together” Animations – Year One
The creation of a full brand included:
- Messaging and concept for the brand
- Full Brand Guidelines
- Identity Designs
- Business cards
- Presentation templates
- Document Templates
- Email Signatures
- Various Marketing Material
- A new website www.vicimus.com
- product user guides
- Product videos
- New Trade Show Booth Elements
- Booth Designs
KEY BRANDING ELEMENTS: