To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency. Targeting smaller dealers who don’t have internal marketing departments or groups that are too busy to manage their own marketing plans, the Bumper Co-Pilot is there to do the heavy lifting every step of the way in every department.
How it worked: We created a series of animated graphics while in Covid19 Lock down and a splash page that were promoted through out our Vicimus Social Channels depicting the Bumper Co-Pilot shadowing various dealership staff.
My Role: Creative Direction, Art Direction, Design
Copy: Ramiz Shaikh