My Project Role: ECD
Creative Director/AR: Ravind Lekh
Designer: Sam Zorer
Developer: Khalid Sleiman
How can we add a bit more of a unique twist to traditional OOH media in a national campaign to sell Sardines.
Launching a simple, confident campaign that included GDN, Social, Transit Ads, Billboards and an AR experience. We started to look at ways to surprise and delight the audience if they looked closer into our national OOH campaign with an AR experience bringing Mr. Millionnaire to life. The campaign is still new in market. Results to come.