CampaignCommercials & Video · Digital · Hellmanns
Hellmann’s Digital Taste Test
- Agency
- Dashboard Communications
- Project Type
- Campaign
- My Role
- Senior Art Director
- My Contributions
- Video and online Art Direction, Design & Managed Production
Overview
Nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign. We decided to hire a pair of hosts and a production company and venture out with camera in hand to ask everyday people from all ages and cultures in Toronto and in Montreal if they could take the taste test.
