Todd Lawson

CampaignDigital · Hellmanns · UX Products & Apps · Websites & Experiences

Hellmann’s Desktop Garden

Agency
Dashboard Communications
Project Type
Campaign
My Role
Senior Art Director
My Contributions
Design, Art Direction, Asset Creation

Overview

Part of Hellmann’s multi-year “Real” campaign and website branding work, the Desktop Garden was an interactive online garden with a companion desktop app version. It brought together integrated weather tools, gardening tips, recipes and printable seed lists to encourage people to grow their own produce — and keep their meals real with “real” mayonnaise.

See also the Real Food Movement campaign and the Hellmanns.ca redesign.

Awards/Recognition

Davey Silver Award 2007 category: Branding

Hellmann’s Desktop Garden (image 1)
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