ProductProducts & Software · UX Products & Apps
OnlineKars – Automotive Auction Platform
- Agency
- Vicimus
- Project Type
- Product Design
- My Role
- Chief Creative Officer, UX and Creative Lead
- My Contributions
- Creative Direction, UX Direction, UI Direction, Client/
Project Management
Overview
OnlineKars is an automotive Auction platform based in the US that allows dealerships to quickly list and auction off vehicles on their lot directly to consumers rather than traditional dealer to dealer offloading.
The Ask
When Vicimus partnered with OnlineKars in 2019 to integrate the platform into Bumper, OnlineKars needed UX and UI expertise to design the auction experience.
The Solution
We started with whiteboard sessions, then translated them into sketched wires, digital wireframes, click-through prototypes and finally designed UI. A character nicknamed Steery guided users through the bid process — encouraging them to engage and teaching them how it works — so people felt more comfortable bidding.
Results
Working with Vicimus front-end development, the OnlineKars team implemented the coded designs, with us acting as QA in the final days before the NADA launch.
Interface
Desktop
