Digital · Print, OOH & Publishing · Vicimus
Vicimus NADA 2019 – Marketing Plan
- Agency
- Vicimus
- Project Type
- Print & OOH
- My Role
- Chief Creative Officer, UX and Creative Lead
- My Contributions
- Creative Direction
Overview
Expanding from the 2018 Whiteboard Concept, the 2019 creative for the NADA Conference & Expo, evolved to a Blackboard art direction and a stronger push of our Bumper platform. The work included: paid media (print, digital, social), published articles, online blogs, multiple direct campaigns from Bumper itself to conference registered attendees (Direct mail, email, personal web page), updates to the vicimus website, an NADA splash page, booth material (Table cards, hand outs, posters, coffee cup wraps, stickers, pop up banners and more)
