Company: Vicimus
My Project Role: Creative Direction
Copy Writers: Morry Patoka
Art Directors: Aaron Lee, Eric Williamson, Yan Malka, Shreya Sadhan
Expanding from the 2018 Whiteboard Concept, the 2019 creative for the NADA Conference & Expo, evolved to a Blackboard art direction and a stronger push of our Bumper platform. The work included: paid media (print, digital, social), published articles, online blogs, multiple direct campaigns from Bumper itself to conference registered attendees (Direct mail, email, personal web page), updates to the vicimus website, an NADA splash page, booth material (Table cards, hand outs, posters, coffee cup wraps, stickers, pop up banners and more)
Print Ad: AutoSuccess Magazine 
Print Ad: AutoSuccess Magazine 
Article: AutoSuccess Magazine 
Geo Targeted Media Buy 
Geo Targeted Media Buy 
Bumper Email/Direct Campaign 1 
Bumper Email/Direct Campaign 2 
Paid Social Media 
NADA Landing Page with video 
NADA Site Callouts 
NADA Booth – Contest Pop-up Banner 
NADA Booth – Bumper Try Me OEM Pop-up Banner 
NADA Booth – Branded Coffee Sleeves and Stickers 
NADA Booth – Poster 
NADA Booth – Poster 
NADA Booth – Poster 
NADA Booth – Poster