The Idea
To promote that Vicimus is an authorized, exclusive automotive reseller of Selectrocide – which kills 99.9999% of fungus, bacteria and viruses including HUMAN CORONAVIRUS with no harmful byproducts. Where many sanitizing solutions are diluted and overpriced Selectrocide is a cost effective and safe disinfectant. It’s 99.9% PURE Chlorine Dioxide, environmentally safe product that allows dealerships to keep their staff, customers and your customers vehicles clean and safe.
To launch our sales strategy we created a campaign that focuses on a clear message: Selectrocide protects everything. Using a bubble metaphor and a clean typography we focused on singular benefits with each benefit. The posts linked to an information heavy product page on Vicimus.com for dealers to learn more which included a PDF Sellsheet download, instructional video and overview video.
My Role: Creative Direction
Copy: Ramiz Shaikh
Art Direction: Ryan Taffee
