Social CampaignCommercials & Video · Digital
Selectrocide
- Agency
- Vicimus
- Project Type
- Social Campaign
- My Role
- Chief Creative Officer, UX and Creative Lead
- My Contributions
- Creative Direction
Overview
To promote that Vicimus is an authorized, exclusive automotive reseller of Selectrocide – which kills 99.9999% of fungus, bacteria and viruses including HUMAN CORONAVIRUS with no harmful byproducts. Where many sanitizing solutions are diluted and overpriced Selectrocide is a cost effective and safe disinfectant. It’s 99.9% PURE Chlorine Dioxide, environmentally safe product that allows dealerships to keep their staff, customers and your customers vehicles clean and safe.
The Solution
To launch our sales strategy we created a campaign that focuses on a clear message: Selectrocide protects everything. Using a bubble metaphor and a clean typography we focused on singular benefits with each benefit. The posts linked to an information heavy product page on Vicimus.com for dealers to learn more which included a PDF Sellsheet download, instructional video and overview video.
Animated Examples
Social Posts
