CAMPAIGN: Made With Shreddies Facebook Charity
Agency: Grey Canada/BirthPlace My Project Role: Lead Art Direction, design, UX The Made With Shreddies for Pencils Of Promise project is a Facebook project geared at raising money and awareness.
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CAMPAIGN: Playtex Dance-Off
Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program …
APP: Global Mood Clock Project
The project is a data-visualization experiment that currently exists as a website, desktop application (windows/MAC air App) and iphone Mobile Application/Andriod Mobile Application
CAMPAIGN: Playtex Street Beat Contest
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development
CAMPAIGN: Playtex BFF Facebook Game and Fan Page
Agency: Grey Canada Project Role: Lead Art Direction, design, assorted illustrated elements How do you target a naturally shy and emotionally complicated customer like 13-17 year old girls with a brand and product that at that age is social poison? When Playtex Tampons approached Grey Canada asking for a way to do such a thing …
CAMPAIGN: Playtex BFF Facebook Game and Fan Page Read More »
3D: The LCBO 3D elephant
Agency:Dashboard Communications and Due NorthProject Role: CGI Elephant: 3D Design, Modeling, Skeletal Rig, Texture Design and Character Animation
WEBSITE: Sunlight Redesign and Stain Promotion
Agency:Dashboard Communications Project Role: Lead Art Director, Designer, Motion, 3D Design & Managed Production For the first quarter of 2009 much of my time was spent on developing a site refresh including a digital campaign for “What do you see?” on sunlightlaundry.ca. Focusing on bringing once buried content to the forefront and cleaning up the …
MEDIA: Juicy Fruit Synchronized Interactive Banners
Agency: Dashboard Communications Project Role: Lead Art Direction & Managed Production.