UX Foundations – Personas
A detailed review of how to host user persona workshops and create a user centric culture in software and interactive design.
SAAS
Odometer Launch Campaign
The Idea To promote the launch of a new I.T. Software solution that used both Managed Services and a subscription based reporting Dashboard called Odometer we created a series of explainer videos (Long form and feature focused cut downs with voice over) and motion graphic social posts. We also assisted in the UX design of …
PRODUCT: Blu Ivy Platform
UX & UI design for an advanced data visualization & survey HR Brand Platform Blu Ivy that enabled companies to monitor the health of their brand culture.
APP: iWorkyWorky
iWorkyWorky App Design work. Concept, UX & UI design of a mobile tool that helps people organize and focus their day.
SOCIAL CAMPAIGN: Bumper Co-Pilot
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
CAMPAIGN: Bumper Ads “Directions” Brand Launch Campaign
To communicate the release of Bumper Ads we developed a campaign focused on how the new features drives customers to find dealerships like a GPS.
5 points from 5 years of managing Creative Teams in a SaaS Tech Firm.
When I started to lead a creative team as Chief Creative Officer in Tech (SaaS) I had a LOT of preconceived notions about what my job was. I was mostly wrong most of the time. But I also learned a LOT over these past 5 years.
CAMPAIGN: Vicimus NADA Whiteboard
Whiteboard inspired campaign which included booth design, marketing material, swag, communications and a website for 2018 Las Vegas NADA Expo…