The REAL you is infinitely more interesting.

A few years ago I took a few professional presentation courses and was told that I should lean into my natural insecurity against talking loudly or being aggressive and instead focus on being the calm, collected voice of reason in the boardroom. Here are some things I’ve learned along the way on how to find my own comfort zone…

CAMPAIGN: Missing Children Society of Canada PSA TV SPOT

Agency: Grey CanadaMy Project Role: Lead Art Direction PSA TV Spot for Missing Child Society of Canada in support of their online child rescue network  – which has helped find missing children through the power of social media. The core concept being to leverage mobile and social media from the community to help law enforcement …

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CAMPAIGN: Grape-Nuts The Odds

The Odds 60Sec Film Featuring Sean Swarner. Building on year one of the Grape-Nuts What’s Your Mountain? campaign we took the brand from the Everest Hillary story to modern American mountain climber – Sean Swarner. Sean story is an amazing testament to achieving your goals and conquering your mountains. In Sean’s case those mountains are both physical and metaphorical.

PRODUCT: Odometer

Agency: DashboardMy Project Role: Creative Direction/UX/UI Chief Creative Officer : Todd LawsonDesign UI/UX: Isabelle Santiago Odometer was an analytics engine that tracked engagement in multiple products that focused on simplified, dealer-specific stats and lead tracking. The tool came out of a direct need within Automotive Retail. Many dealers want stats and ways to track but find Google bloated and overly …

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