design

CAMPAIGN: Vicimus Auto-Advent Social

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where …

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BRANDING: Vicimus Rebrand

Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really …

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PRODUCT: RevUps Asset Builder

Agency: Powered By DashboardMy Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd LawsonUX/Design: Elicia Durtnall, Isabelle SantiagoDevelopment: Kevin LangloisConcept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.

ARTICLE: UI Design: Eat it grid

But Google said so?!?!?? With the recent announcement from Google that sites with inaccessible mobile content will soon find themselves being effectively delisted in search – old mistakes are coming back to haunt us in the digital design.

CAMPAIGN: HSBC Business Awards

Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the …

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CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network

The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms …

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