design Archives - Todd Lawson Creative

UX Foundations – Planning & Mapping

Learn the foundational aspects of user experience (UX) planning and research including forms of user journey mapping and UX architecture.. Over the course of over two decades creating interactive experiences and balancing creative thinking I have spent a lot of time on understanding how things interact with people. In the early days of website design we ignored a lot of the disciplines software developers used in exchange for quick wins and fast track creations.

Variety.bc.ca Redesign

Digital, Variety, Websites, Work Work

Redesign an outdated online portal for the British Columbia chapter of the Variety Children’s Charity.

Neighbourhood Coffee packaging and vehicle wrap

Neighbourhood Coffee, Print, OOH & Publishing

My Role: Creative Direction, Design Updating packaging and vehicle wrap designs for Toronto based DTC Start-up Neighbourhood Coffee. The design was meant to be bold and lean into the community with a line based illustration of the city skyline. The line is continuous showing unity and the connection from community to community within the city.

Wireframes are not a bible.

Articles, Words

Originally published on Linkedin. They are a discovery tool. You can always burn them. This happened today – a small reminder to not get stuck in your own process or tools. We have spent the last month looking at what to do with our website at Vicimus. What we have is fine, but a bit …

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ARTICLE: Abstraphic – Theory in Abstract Design

Articles, Words

AbstraphicPart 1: The Source Discussing the concept of abstract thinking for design and how unseen forces can affect the resulting work. Part one in a series. Introduction Where does a good idea come from? I’ve sat in countless brainstorms on so many subjects I will often forget if I’ve thought about an idea in a …

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CAMPAIGN: Vicimus Auto-Advent Social

Digital, Vicimus, Work Work

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where …

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BRANDING: Vicimus Rebrand

Digital, Print, OOH & Publishing, Vicimus, Work Work

Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really …

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PRODUCT: RevUps Asset Builder

Digital, Products & Software, UX, Work Work

Agency: Powered By DashboardMy Project Role: Creative Direction, UX Direction Chief Creative Officer : Todd LawsonUX/Design: Elicia Durtnall, Isabelle SantiagoDevelopment: Kevin LangloisConcept: Barry Hillier, Todd Lawson RevUps Asset Builder is a simplified image creation tool built on a vast collection of predesigned sets of promotional images for automotive retailers.

ARTICLE: Beautiful Mistakes

Articles, Words

You want to launch with imperfections Are we trained to fear failure? As we grow up we are often taught failure is bad. We learn how to lie. We learn how to hide. We learn ways to avoid shame. We covet encouragement from those who raise and educate us. And we work hard to find …

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ARTICLE: UI Design: Eat it grid

Articles, Words

But Google said so?!?!?? With the recent announcement from Google that sites with inaccessible mobile content will soon find themselves being effectively delisted in search – old mistakes are coming back to haunt us in the digital design.

CAMPAIGN: HSBC Business Awards

Digital, HSBC, Print, OOH & Publishing, Work Work

Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the …

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CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network

Digital, Missing Children, Websites, Work Work

The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms …

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CAMPAIGN: What’s Your Mountain? Digital

Digital, Grape-Nuts, Work Work

Agency: Grey Canada/BirthPlaceMy Project Role: Lead Art Direction, design, UX

Various Packaging Design

Print, OOH & Publishing

Various packaging designs.