design

UX Foundations – Planning & Mapping

Articles, UX Foundation, Words

Learn the foundational aspects of user experience (UX) planning and research including forms of user journey mapping and UX architecture.. Over the course of over two decades creating interactive experiences and balancing creative thinking I have spent a lot of time on understanding how things interact with people. In the early days of website design we ignored a lot of the disciplines software developers used in exchange for quick wins and fast track creations.

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Neighbourhood Coffee packaging and vehicle wrap

Neighbourhood Coffee, Print, OOH & Publishing

My Role: Creative Direction, Design Updating packaging and vehicle wrap designs for Toronto based DTC Start-up Neighbourhood Coffee. The design was meant to be bold and lean into the community with a line based illustration of the city skyline. The line is continuous showing unity and the connection from community to community within the city.

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CAMPAIGN: Vicimus Auto-Advent Social

Digital, Vicimus, Work Work

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where

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BRANDING: Vicimus Rebrand

Digital, Print, OOH & Publishing, Vicimus, Work Work

Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really

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CAMPAIGN: HSBC Business Awards

Digital, HSBC, Print, OOH & Publishing, Work Work

Agency: Grey CanadaMy Project Role: Art Direction/Design/ACD Executive Creative Director: Patrick ScissonsCD / Copy Writer: James AnsleyACD / Art Director: Todd LawsonIllustrator: Raymond Biesinger To celebrate the top businesses in Canada the HSBC Business Awards we worked with Illustrator Raymond Biesinger to create a series of illustrations. A variety of print ads ran in the

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CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network

Digital, Missing Children, Websites, Work Work

The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms

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