UX

UX Foundations – Planning & Mapping

Learn the foundational aspects of user experience (UX) planning and research including forms of user journey mapping and UX architecture.. Over the course of over two decades creating interactive experiences and balancing creative thinking I have spent a lot of time on understanding how things interact with people. In the early days of website design we ignored a lot of the disciplines software developers used in exchange for quick wins and fast track creations.

UX Foundations – Planning & Mapping Read More »

Fast-To-Prototype: are too many rules and rigid structure killing your output?

“I bet many of you share all your steps in pretty infographics and overly large typography on your sites and in your pitch decks to show your clients and prospects how hard you work. How much you are worth…how much they will be involved…how much you safe check and control every penny and step for them.”

Fast-To-Prototype: are too many rules and rigid structure killing your output? Read More »

CAMPAIGN: Vicimus Auto-Advent Social

Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where

CAMPAIGN: Vicimus Auto-Advent Social Read More »

WEBSITE: Autoshow.ca

Agency: VicimusMy Project Role: Creative Direction / Client Lead Complete 2017 rebuild, 2018 updates, 2019 refresh and a 2020 tech and mobile enhancement of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase

WEBSITE: Autoshow.ca Read More »

CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network

The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms

CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network Read More »

CAMPAIGN: Playtex Dance-Off

Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program

CAMPAIGN: Playtex Dance-Off Read More »

WEBSITE: Mommyville

Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development Took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville.

WEBSITE: Mommyville Read More »

CAMPAIGN: Drive In Another Dimension: 3D Experience

Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a

CAMPAIGN: Drive In Another Dimension: 3D Experience Read More »

APP: MILK Summer Bordem App

Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. Promotion for the Dairy Farmers of Ontario on getaloadofmilk.ca. The Milk Summer Boredom Buster Event Calendar was a youth focused event finder for Ontario, Nova Scotia, PEI & New Brunswick. Featuring hundreds of events, a smart filter system, sms, email reminders, send to

APP: MILK Summer Bordem App Read More »