My Project Role: Product Design & Research Lead (Internal) The Ask: During my time with MCIM (An asset management and critical maintenance platform for data centers and global banking firms built overtop of Salesforce) I have conducted dozens of discovery and research initiatives, developed a design system library, and been the sole lead product designer. The following […]
MCIM (Product Design & Research) Read More »
Working with the Quick Quote team on their first new product since their flagship Quick Quote Tire Management platform to design a net new seasonal tire ordering tool.
QQuote Tire Booker (Product Design) Read More »
A detailed review of how to host user persona workshops and create a user centric culture in software and interactive design.
UX Foundations – Personas Read More »
Learn the foundational aspects of user experience (UX) planning and research including forms of user journey mapping and UX architecture.. Over the course of over two decades creating interactive experiences and balancing creative thinking I have spent a lot of time on understanding how things interact with people. In the early days of website design we ignored a lot of the disciplines software developers used in exchange for quick wins and fast track creations.
UX Foundations – Planning & Mapping Read More »
Redesign an outdated online portal for the British Columbia chapter of the Variety Children’s Charity.
Variety.bc.ca Redesign Read More »
UX & UI design for an advanced data visualization & survey HR Brand Platform Blu Ivy that enabled companies to monitor the health of their brand culture.
PRODUCT: Blu Ivy Platform Read More »
A large effort to relaunch the Vicimus.com website as a better representation of our company, products, services and industry credentials.
WEBSITE: Vicimus.com Read More »
“I bet many of you share all your steps in pretty infographics and overly large typography on your sites and in your pitch decks to show your clients and prospects how hard you work. How much you are worth…how much they will be involved…how much you safe check and control every penny and step for them.”
Fast-To-Prototype: are too many rules and rigid structure killing your output? Read More »
The flagship Vicimus product, Bumper has grown to have a user base through out North America, Mexico, Brazil and is growing by the day…
CAMPAIGN: Vicimus Product Marketing (Various) Read More »
Originally published on Linkedin. They are a discovery tool. You can always burn them. This happened today – a small reminder to not get stuck in your own process or tools. We have spent the last month looking at what to do with our website at Vicimus. What we have is fine, but a bit
Wireframes are not a bible. Read More »
Agency: Vicimus My Project Role: Creative Direction VP, Creative Strategy : Todd Lawson Design/Branding: Eric Williamson, Nate Felipe Development: Amanda Mercer Copy & Social: Rebecca Poier, Morry Patoka Simple creation of a multi-language, multi-channel Social Media Campaign based on an Advent Calendar concept of Automotive Marketing Tips. Each day a tip was posted linking back to a offer registration from where
CAMPAIGN: Vicimus Auto-Advent Social Read More »
My Name is Todd and it’s been 1 hour since my last flow. Are you part of UFAA? (“User Flow Addicts Anonymous.”) I base everything on flow. I mean everything. I think in flow charts, concept out in flow charts, document ideas in flow charts, make lists in flow charts. I even take notes in
ARTICLE: User Flow Addicts Anonymous Read More »
Agency: VicimusMy Project Role: Creative Direction / Client Lead Complete 2017 rebuild, 2018 updates, 2019 refresh and a 2020 tech and mobile enhancement of The Canadian International AutoShow Online Portal into a robust and informative site for content, show schedule, features, exhibitor information, media releases and more. Built to both deliver entertainment and funnel consumers to purchase
WEBSITE: Autoshow.ca Read More »
You want to launch with imperfections Are we trained to fear failure? As we grow up we are often taught failure is bad. We learn how to lie. We learn how to hide. We learn ways to avoid shame. We covet encouragement from those who raise and educate us. And we work hard to find
ARTICLE: Beautiful Mistakes Read More »
But Google said so?!?!?? With the recent announcement from Google that sites with inaccessible mobile content will soon find themselves being effectively delisted in search – old mistakes are coming back to haunt us in the digital design.
ARTICLE: UI Design: Eat it grid Read More »
The Missing Children Society handles 50,000 reported cases every year yet receive no government funding support. As a result, they have limited financial resources for expansive search efforts. Instead of an ad campaign we created Milk Carton 2.0: The World’s Most Valuable Social Network – a series of web and mobile innovations on social platforms
CAMPAIGN: Milk Carton 2.0: The Worlds Most Valuable Social Network Read More »
Agency: Grey Canada/BirthPlace My Project Role: Lead Art Direction, design, UX The Made With Shreddies for Pencils Of Promise project is a Facebook project geared at raising money and awareness.
CAMPAIGN: Made With Shreddies Facebook Charity Read More »
Agency: Grey Canada Project Role: Lead Art Direction, Design, UX and wireframe developmentIllustrator: Luc LatulippeDevelopers: Christopher Lewis, Toby Pilling For the 2011 calendar year BringItOnCanada.ca and Playtex continued their drive at youth targeted social media marketing with a series of contests, games and Facebook applications. The Dance Like A Rock Star was their largest program
CAMPAIGN: Playtex Dance-Off Read More »
The project is a data-visualization experiment that currently exists as a website, desktop application (windows/MAC air App) and iphone Mobile Application/Andriod Mobile Application
APP: Global Mood Clock Project Read More »
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development
CAMPAIGN: Playtex Street Beat Contest Read More »
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development Took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville.
WEBSITE: Mommyville Read More »
Agency: Grey Canada Project Role: Lead Art Direction, Design Developed in Flash and as an HTML Mobile specific version, the Cymbalta Checklist was created to allow people who believe they may be suffering from depression score their symptoms.
WEBSITE: Cymbalta Depression Hurts.ca Read More »
Agency: Grey Canada Project Role: Lead Art Direction, design, assorted illustrated elements How do you target a naturally shy and emotionally complicated customer like 13-17 year old girls with a brand and product that at that age is social poison? When Playtex Tampons approached Grey Canada asking for a way to do such a thing
CAMPAIGN: Playtex BFF Facebook Game and Fan Page Read More »
Agency: Dashboard Communications Project Role: Lead Art Direction, Direct Mail Design, Campaign Look and Feel, City Map Planning and Storyboards, Project Management Awards/Recognition: FWA Public Shortlist The result of nearly 8 months of work; the Toyota Drive In Another Dimension campaign was my last project developed while at Dashboard and my proudest project – a
CAMPAIGN: Drive In Another Dimension: 3D Experience Read More »
Agency:Dashboard Communications Project Role: Lead Art Direction, Site Frame Work Redesign, Project Management
WEBSITE: RealToyota.ca Redesign Read More »
Agency: Dashboard Communications Project Role: Lead Art Direction, Lead Copy Writing, Design & Managed Production. Awards/Recognition: Applied Arts Interactive Media Award 2008 Category: Weblog/Social Networking
CAMPAIGN: H&R Block Calculatron Read More »
Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. Promotion for the Dairy Farmers of Ontario on getaloadofmilk.ca. The Milk Summer Boredom Buster Event Calendar was a youth focused event finder for Ontario, Nova Scotia, PEI & New Brunswick. Featuring hundreds of events, a smart filter system, sms, email reminders, send to
APP: MILK Summer Bordem App Read More »