Working with the internal team at MCIM I expanded the brand into a detailed guideline with strategy, user persona, branding guide, marketing and design examples, and a brand archetype for the company.
MCIM Branding & Marketing Read More »
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
SOCIAL CAMPAIGN: Selectrocide Read More »
iWorkyWorky App Design work. Concept, UX & UI design of a mobile tool that helps people organize and focus their day.
To promote the launch of a new hands-off service for our Automotive Marketing Platform Bumper we introduced Bumper Co-Pilot. Giving Dealers a dedicated Performance Manager to handle all their campaigns in Bumper similar to a Marketing Agency.
SOCIAL CAMPAIGN: Bumper Co-Pilot Read More »
To communicate the release of Bumper Ads we developed a campaign focused on how the new features drives customers to find dealerships like a GPS.
CAMPAIGN: Bumper Ads “Directions” Brand Launch Campaign Read More »
A large effort to relaunch the Vicimus.com website as a better representation of our company, products, services and industry credentials.
WEBSITE: Vicimus.com Read More »
Agency: VicimusMy Project Role: Creative Direction VP, Creative Strategy : Todd LawsonDesign/Branding: Richard DaoUX/UI Site Design: Rosie SobczukConcept: Barry Hillier, Todd Lawson, Richard Dao In Late 2016 with the planned acquisition of Dashboard by tech company Vicimus we began a branding project. At its heart Vicimus had no brand. A tech start up with clients in automotive they really
BRANDING: Vicimus Rebrand Read More »
Agency: Grey CanadaProject Role: Lead Art Direction, Design, UX and wireframe development Took a single page website, adapted a US product site and frame work for the Canadian market, added and designed dozens of new areas and community focused tools and united what was a disjointed user experience into a cohesive single site: Mommyville.
WEBSITE: Mommyville Read More »
Agency: Grey Canada Project Role: Lead Art Direction, design, assorted illustrated elements How do you target a naturally shy and emotionally complicated customer like 13-17 year old girls with a brand and product that at that age is social poison? When Playtex Tampons approached Grey Canada asking for a way to do such a thing
CAMPAIGN: Playtex BFF Facebook Game and Fan Page Read More »
Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Awards/Recognition: Applied Arts Interactive Award – 2009 Cassies Grand Prix – 2007-2010 Hellmann’s Real Food Movement-Digital
CAMPAIGN: Hellmann’s Real Food Movement Read More »
Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. Designed an envelope, reminder letter, offer letter, email blast series and a magnet die-cut sheet for the kids. The idea supporting this campaign focused on the “magnetic” personalities of Toyota technicians and the quality of their work and dedication to service literally pulling
DIRECT: Rules of Attraction Toyota Mailer Read More »
Agency: Dashboard Communications Project Role: Lead Art Director, Designer, & Managed Production Streamlined the Canadian brand site for Hellmann’s to focus on very clean design and universal programming via CSS, HTML, Java, Database – no flash. The idea of the site is simple: an adjustable destination for the client to show 3 main focuses: recipes
WEBSITE: Hellmanns.ca redesign Read More »
In August 2007 Hellmann’s launched a nationwide campaign and taste test to challenge Canadians and see if they could tell the difference between Hellmann’s Real Mayonnaise and Helllmann’s Half The Fat Mayonnaise. Dashboard was asked to create an entertaining and strategic online campaign.
CAMPAIGN: Hellmann’s Digital Taste Test Read More »
Project Role: Lead Art Director, Designer & Managed Production The look and feel was developed through searches for themed items found in antique stores and from people’s personal collections. They were then organized and photographed to feel like a travelers cluttered desk. Combine that with too many hours to count in photoshop to combine, touch
BRANDING: Sunveil Website and Brochure Read More »
Agency: Dashboard Communications Project Role: Lead Art Direction, Design & Managed Production. AXE Cottage Weekend Contest online. The site hosted extended and additional video clips from the lonely girl commercial, contest information and the sign up form. Accompanying the site and pushing more traffic, a banner campaign was developed which played off of the attraction
CAMPAIGN: AXE Cottage Contest Read More »